Partner Marketing Specialist

Genesys•Durham, NC

1d•Hybrid

About The Position

Genesys is seeking a motivated and detail-oriented Partner Marketing Specialist to support the execution of partner marketing programs that drive awareness, demand, and pipeline across our partner ecosystem. This role is ideal for an early-career marketer who is eager to learn partner marketing, contribute to integrated go-to-market programs, and work cross-functionally with Partner Sales, Field Marketing, and Global teams. You will play a key role in supporting co-marketing initiatives, managing program logistics, and ensuring smooth execution of partner campaigns. The Partner Marketing Specialist will work closely with senior partner marketing leaders, helping bring strategy to life through strong execution, organization, and collaboration.

Requirements

1–3 years of B2B marketing experience; partner marketing or channel marketing experience is a plus.
Interest in or exposure to technology or software marketing environments preferred.
Strong organizational skills and attention to detail, with the ability to manage multiple projects at once.
Ability to execute marketing programs across multiple channels with guidance and direction.
Collaborative mindset with strong communication and interpersonal skills.
Data-oriented approach with interest in marketing metrics and performance tracking.
Comfortable working in a fast-paced, team-oriented environment.
Familiarity with Salesforce, Asana, and/or other MarTech tools is a plus.
Bachelor’s degree required.

Nice To Haves

Partner marketing or channel marketing experience is a plus.
Interest in or exposure to technology or software marketing environments preferred.
Familiarity with Salesforce, Asana, and/or other MarTech tools is a plus.

Responsibilities

Assist in the execution of integrated partner marketing programs that drive awareness, demand, and pipeline across partner segments (VARs, TSDs, BPOs, STPs, GSIs).
Support joint marketing initiatives with partners, including webinars, events, digital campaigns, email nurtures, and content programs, ensuring timelines and deliverables are met.
Work closely with Partner Sales, Field Marketing, Product Marketing, and Global teams to support aligned partner go-to-market execution.
Maintain partner marketing calendars, processes, and documentation to enable scalable execution across the partner ecosystem.
Assist in coordinating partner marketing assets and materials, working with internal teams to ensure partners have the tools needed to execute campaigns.
Support tracking of partner marketing performance, including campaign metrics, partner engagement, and pipeline contribution, and assist with reporting and analysis.
Support communications with partners and internal stakeholders to ensure clear alignment, timely follow-up, and smooth execution of partner marketing initiatives.