Partner Marketing Manager

Wilshire Law Firm•Los Angeles, CA

12d

About The Position

Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients. You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity. The Third-Party Lead Generation Specialist is responsible for building and managing a consistent pipeline of high-quality, qualified leads through outbound and partnership-based acquisition channels in support of the firm’s Personal Injury, Employment, and Class Action practices. Working closely with the VP of Growth and cross-functional marketing teams—including PPC, paid social, development, intake, and external agency partners—this role ensures leads entering the funnel are relevant, compliant, and conversion-ready.

Requirements

5+ years in lead generation, performance marketing, or growth operations
Experience managing large budgets and third-party or agency partners
Strong understanding of CPA, ROI, attribution, and lead quality metrics
Background in legal, regulated, or B2C service-based marketing preferred
Experience running outbound or partnership-driven acquisition campaigns
Comfortable working cross-functionally and owning results end-to-end
Highly organized, data-driven, and able to operate in a fast-paced environment

Responsibilities

Owning top-of-funnel lead generation across third-party, outbound, and partnership channels
Managing a $1M+ monthly performance marketing budget across 10–12+ vendors
Driving signed cases for Personal Injury, Wrongful Termination, and Wage & Hour
Owning CPA, ROI, pacing, and daily lead flow across all campaigns
Sourcing, onboarding, and managing third-party vendors; scaling winners and throttling underperformers
Executing and optimizing multi-channel outreach (email, LinkedIn, calls, approved channels)
Developing and testing messaging, sequencing, and targeting to maximize conversion
Qualifying leads and ensuring clean handoff to Intake with accurate CRM documentation
Redlining and managing MSAs, SOWs, and IOs to meet firm and compliance standards
Ensuring compliance with SB-37, CCPA, and firm data-privacy requirements
Partnering with PPC, paid media, analytics, Intake, Accounting, Legal, and leadership
Delivering clear, actionable performance reporting to growth and executive leadership