Partner Marketing Manager

Blue J•Toronto, ON

1d•CA$90,000 - CA$110,000•Hybrid

About The Position

Blue J is the leading generative AI solution for tax professionals. As a B2B SaaS company, our customers are accountants and tax experts who rely on our market-leading software to deliver fast, accurate, and defensible answers to complex tax questions. With the launch of our flagship generative AI product, we’ve consistently exceeded our revenue targets quarter over quarter and continue to accelerate our growth. Our product roadmap is ambitious, customer-focused, and designed to deliver exceptional value at speed. On the heels of our $122M USD Series D funding, we’re racing ahead with an exciting phase of scale and are looking for a Partner Marketing Manager to support our partner marketing efforts with creativity, strategy, and strong execution. This is a hybrid position requiring applicants to be within driving distance of Toronto for in-person meetings 1–2 times per quarter. Occasional travel may also be required for conferences and all candidates must be eligible to work in Canada.

Requirements

5 to 7 years of experience in B2B marketing, preferably in SaaS, with a focus on partner marketing or channel marketing.
Proven experience owning multi-channel marketing campaigns.
A genuine love for marketing and a passion for creating impactful, partner-driven experiences.
Skilled at building strong relationships, thriving in cross-functional environments and partner-facing roles.
Exceptional project management skills - organized and capable of prioritizing across multiple initiatives.
A strategic thinker with the ability to balance high-level vision with executional excellence.
Excellent communication skills, both written and verbal.
Self-motivated, proactive, and capable of working independently.
Comfortable leveraging AI tools and emerging technologies to drive efficiency, improve workflows, and stay ahead of industry trends.
Proficient with Gsuite, Asana, Hubspot, Salesforce, AI tools (Claude/Chat GPT), Google analytics, and Canva.

Responsibilities

Plan, execute, and optimize partner marketing campaigns to drive awareness, demand generation, and conversion goals, including free trial sign-ups and paid.
Collaborate with the Partnerships Manager and Events team on event sponsorship strategy for partner-hosted events, leading partner communications and additional marketing initiatives that maximize event impact.
Own Blue J-hosted partner webinars end-to-end and partner-led virtual event opportunities that expand reach and generate business impact.
Develop and manage ongoing partner marketing programs, including email programs, co-branded initiatives, content promotion, and other activities that strengthen partner engagement and drive measurable results.
Serve as the primary marketing point of contact for partner organizations, building strong relationships that foster strategic, high-impact collaboration.
Manage the partner marketing budget and track program performance against key performance indicators (KPIs).
Work closely with Sales, Partnerships, Events, and the broader Marketing team to align goals, coordinate priorities, and execute programs effectively.
Leverage AI tools and automation to scale partner marketing programs, increase efficiency, and improve campaign performance.