Partner Marketing Manager

TEKsystems

1d•Hybrid

About The Position

The Sr. Manager, Partner Marketing will lead the planning and execution of marketing initiatives with key external partners to support the long-term growth of a new platform. This role requires a strategic marketer with a track record of building and executing go-to-market plans for digital products or subscription services. The ideal candidate has experience working across internal and external teams, managing partnerships, and developing performance-driven campaigns that support customer acquisition and engagement. This role also serves as the main point of contact for CTV partners on app-related needs, liaising with internal teams to ensure smooth coordination.

Requirements

Proven experience in strategic planning, partner management, creative development and performance marketing
Demonstrated strength in managing multiple concurrent campaigns across internal teams and external stakeholders, with a focus on delivering tailored solutions that align with each partner’s unique objectives
Proficiency in Smart TV ecosystems (e.g., Roku, Samsung, Vizio, FireTV) and app store marketplaces (Apple App Store, Google Play) with a solid understanding of platform-specific marketing and promotional opportunities
Excellent communication and presentation in a fast-paced environment
Demonstrates interest in leveraging AI tools to enhance workflow efficiency and integrate emerging technologies into day-to-day processes

Responsibilities

Develop and execute partner marketing strategies that align with the growth goals.
Lead day-to-day marketing relationships with key device partners, managing co-marketing campaigns, launch timelines, and strategic initiatives to drive installs, engagement, revenue, and overall brand visibility.
Manage the end-to-end creative process by briefing the design studio on asset needs, reviewing deliverables for quality and alignment, coordinating stakeholder approvals, and ensuring final files are released to partners on schedule
Define and prioritize the content roadmap to maximize placements, tune-in, and brand awareness, while coordinating closely with marketing, content, product, and legal teams to align on content calendars, product roadmaps, and technical integrations
Work closely with brand marketing, distribution, and product to pitch priority content/special events and negotiate premium placements driving incremental impressions and revenue to the business
Utilize AI to create efficiencies across workstreams that support partner-driven initiatives
Cultivate positive professional relationships with partners, vendors, and internal teams