Partner Marketing Manager

DNSFilter
$130,000 - $140,000Hybrid

About The Position

DNSFilter is seeking a hands-on Partner Marketing Manager to build and drive demand across its partner ecosystem, including channel partners, VARs, MSPs, MSSPs, distributors, and OEM and technology alliance partners. This is a builder role in a startup/scale-up environment, reporting to the Director of Partner & Alliance Marketing. The position involves owning partner marketing activities such as enablement, joint campaigns, events, and "campaign in a box" programs. The role requires a broad marketing skill set including content, social media, enablement, training, webinars, field and industry events, content syndication, newsletters, and reporting. This is a full-time role for candidates with experience in fast-paced, hyper-growth SaaS start-ups or scale-ups.

Requirements

  • 5+ years in partner or channel marketing within B2B SaaS, with a demand generation focus — running campaigns to, with, and through partners from concept through pipeline
  • Hands-on experience with named partners across multiple categories — VARs, channel partners, MSPs, MSSPs, distributors, cloud, OEM, and/or technology alliance partners — with measurable results
  • Hands-on experience with event marketing; field events, industry events, webinars, logistics, and deadlines
  • Working knowledge of partner portals — how a program aligns to one, what is possible through it, and what it takes to keep it well managed
  • Experience building partner programs and administering MDF and SPIFF programs
  • Familiarity with a broad marketing skill set — content, social, enablement and training material, webinar assets, syndication, newsletters — with experience and comfort multitasking
  • Proficiency with project management tools, HubSpot, and Salesforce, and AI tools
  • Strong written and verbal communication, and the ability to influence partners without direct authority
  • Start-up or scale-up experience: you can manage a lot at once and figure out your own path to a solution
  • Ability to work hours overlapping with ET hours
  • Must be eligible to work in the region of hire without sponsorship from an employer now and/or in the future

Nice To Haves

  • Cybersecurity-specific Partner Marketing Experience
  • Experience standing up partner advisory boards, partner councils, or partner award programs
  • Experience running regionalized or partner-type-specialized marketing programs

Responsibilities

  • Build partner training, enablement, and communications so partners are ready to go to market, co-sell, and integrate with us
  • Create, own, and track partner demand generation programs from concept through pipeline — content, structure, process, and reporting
  • Run joint and through-partner marketing end to end — field and industry events, webinars, content syndication, newsletters, and “campaign in a box” programs partners execute on our behalf
  • Own our partner portal: align the program to it and keep it fueled with fresh content, assets, co-sell training, and demand gen offers
  • Own each program’s budget, mechanics, and repeatability, and report results to marketing leadership and partner stakeholders
  • Stand up and run a partner advisory board and an MSP council
  • Stay in regular contact with your partners and bring new program ideas forward rather than waiting for direction
  • Represent DNSFilter on site at partner and industry events, traveling ~30% of the year, and partner closely with Marketing and Sales teams

Benefits

  • Pathway to promotion to additional organizational positions and responsibilities based upon results and performance, not just time in the chair.
  • Passionate and intelligent colleagues who work hard and have a good time doing it
  • Paid company-wide week off at the end of each year
  • Flexible Vacation Policy
  • Awesome company swag
  • Full medical, dental, and vision benefits for US, UK, and Canada-based employees
  • Full short-term disability and life benefits; available long-term disability
  • Retirement savings account options with vested company matching for qualifying employees
  • In-person annual gatherings. Last time we all spent a week on a beach in the Dominican Republic!
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