Partner Marketing Manager

VML•Kansas City, MO

1d•$75,000 - $180,000•Hybrid

About The Position

This role will cover events and partner marketing. Our partners being commerce and experience technology vendors and the wider WPP community. Everything that you do will be designed around how best to convert new business whilst delivering campaigns, events and experiences that are in keeping with the VML brand and building relationships with our partners which excite and delight our current and prospective clients. You will need to forge strong relationships with external partners, clients and within the wider VML and WPP communities, as well as within our own immediate stakeholder group. To do this you will need to build your own brand and not be afraid to ‘get in front of’ senior people. You will regularly need their support and need to be able to command their attention. This will require ‘visibility’ in the UK office and within the organization as a whole.

Requirements

3 years minimum of working in partner marketing
Experience working in agency setting preferred
Experience working with Adobe partners preferred, or other technology partners

Responsibilities

Planning and managing our events. These include partner and industry events, WPP events that we are a part of and our own events.
Taking briefs from business stakeholders and designing events accordingly
Identifying “on-brief” physical venues
Organizing and managing virtual event platforms and partners
Working with the marketing team and our SMEs to create inspiring agendas that make our events ‘the place to be’
Effectively managing events to budget and tight deadlines
Managing events on-site; greeting delegates, dealing with catering arrangements, ensuring the venue and AV are set up correctly and, most importantly, thinking on your feet when things don’t go as planned
Creating engaging, events related content, often working with the wider network and technology partners
Identifying speakers from within VML, WPP and our client ecosystem and liaising with them on brief, logistics etc.
Managing internal stakeholders to ensure that they are fully engaged and provide their expertise and input when needed
Working with our CRM team to manage all aspects of the delegate experience from invitation to post event communications, ensuring that no lead is lost in the process
Managing our sponsorship and presence at certain partner and industry events eg. OMR, ShopTalk, Adobe Summit, Dreamforce etc.
Supporting and helping our colleagues across the world to replicate events & campaigns in their regions
Working with our Social Media Manager to amplify these events; taking great photos, drafting engaging copy
Building relationships with third party event organizers to drive success
Writing simple campaign copy that will generate interest and clicks
Proofreading and ensuring that everything that goes out in the VML name is something we would be proud of
Briefing in and project managing the creation of thought leadership and longer articles
Building campaigns that get our content noticed
Briefing in and project managing the creation of other content types, such as video, webinars, podcasts etc.
Bringing new ideas to the table to keep our content fresh and memorable
Strategically considering how best to make the most of all content
Working with our technology partners eg. Adobe, Salesforce, MACH Alliance partners etc. to strengthen relationships & support marketing initiatives across events and other activations
Analyzing and reporting key success metrics for events & campaigns, proving ROI
Working alongside the Business Development team to drive leads through the sales funnel