Partner Marketing Manager

Timeclock Plus (Data Management•Dallas, TX

34d

About The Position

The Partner Marketing Manager plays a key role in driving growth through TCP's strategic ecosystem partnerships. This person will develop and execute joint go-to-market plans with major partners, manage co-marketing campaigns, and build awareness and demand within partner ecosystems. Working closely with Partner Managers, Sales, and the broader Marketing team, this role bridges the gap between relationship management and marketing execution — turning partnerships into a scalable demand-generation engine.

Requirements

3-6 years of B2B marketing experience, ideally in SaaS or technology partnerships.
Demonstrated success in running co-marketing or channel marketing programs with enterprise technology partners.
Strong skills in project management, cross-functional collaboration, and stakeholder communication.
Experience with marketing automation, CRM systems (e.g., Marketo, Salesforce) and tracking attribution.
Ability to manage budgets and measure return on marketing investments.
Strong analytical mindset, comfortable with metrics and data-driven decision making.
Excellent written and verbal communication skills.
Bachelor's degree in Marketing, Business, or related field (advanced degree is a plus).

Responsibilities

Co-develop annual and quarterly joint marketing plans with Partner Managers and partner stakeholders.
Define target segments, joint value propositions, messaging, and use cases for each partnership.
Ensure alignment of partner GTM plans with overall marketing, sales, and product strategies.
Lead the execution of co-branded campaigns including webinars, events, digital campaigns, email nurture, content assets (e.g., eBooks, white papers, case studies), and social promotion.
Manage marketing co-op budgets, ensuring effective use and ROI tracking.
Oversee design, production, and deployment of co-branded collateral, landing pages, and creative assets.
Drive partner-sourced and partner-influenced leads through coordinated programs.
Collaborate with Marketing Ops, Sales Ops, and BDR teams to ensure proper lead routing, attribution, and follow-up.
Monitor campaign performance and optimize based on metrics (leads, pipeline, conversions, cost per lead).
Produce content kits and enablement toolkits to support partner engagement and execution.
Develop internal and partner-facing sales enablement materials: battlecards, pitch decks, joint solution briefs, ROI calculators, and messaging frameworks.
Ensure co-branding compliance and consistency with both TCP and partner brand standards.
Identify and manage joint speaking opportunities at partner and industry events.
Work with communications and content teams to create co-authored thought leadership, press releases, and joint customer stories.
Manage and optimize partner marketplace presence and listings (e.g., listing in partner app directories).
Maintain a partner marketing KPI dashboard (leads, pipeline, budget utilization, campaign ROI, content engagement).
Provide regular reports and insights to stakeholders, including quarterly business reviews (QBRs) with partners.
Recommend improvements and adjustments to strategies based on results and learnings.