Manager, Partner Marketing

Syniti

12d•$104,000 - $127,000•Remote

About The Position

Syniti, part of Capgemini, tackles the hardest work in data for the world’s largest organizations. We combine intelligent software with deep data expertise to help the Fortune2000 tackle complex data challenges and drive measurable business outcomes with business-ready data. Syniti’s Data First strategy transforms data from an afterthought into a strategic asset—unlocking insights, reducing risk, and fueling growth. With over 5,000 successful projects, we support the full data lifecycle through a unified platform for migration, quality, replication, matching, master data management, analytics, governance, and strategy. Operating globally across industries, Syniti’s award-winning software, expert consultants give enterprises a unique edge in managing and maximizing their data. The Partner Marketing Manager will lead strategic co-marketing initiatives with SAP and other key partners to drive joint pipeline growth and strengthen Syniti’s market position. This role will manage partner relationships, oversee MDF/BDF funding and reimbursements, and collaborate with field marketing teams to select events, sponsorships, and measure ROI. The manager will also create and adapt partner-focused collateral and identify innovative ways to generate demand through joint programs. Success requires strong knowledge of SAP’s ecosystem, excellent relationship management, and the ability to deliver measurable results. [ This role has been designated as a remote position allowing qualified talent throughout the listed country to be considered for the opportunity.]

Requirements

5+ years of experience in partner or alliance marketing, preferably in tech or consulting.
Strong understanding of SAP’s ecosystem and partner programs.
Proven ability to manage MDF/BDF funding and reimbursement processes.
Experience creating marketing collateral and managing co-branded campaigns.
Excellent communication, negotiation, and project management skills.
Ability to work independently and collaborate across global teams.

Responsibilities

Develop clear and crisp positioning, joint messaging, and content that will drive go-to-market strategies.
Enable sales, customer success and partners by co-creating training, content, and tools to help market-facing personnel better understand and address buyer wants and needs
Develop and execute joint marketing programs with SAP and other strategic partners.
Manage Marketing Development Funds (MDF) and Business Development Funds (BDF), including reimbursement processes and compliance with SAP guidelines.
Collaborate with field marketing teams to determine event sponsorships, manage budgets, and measure ROI.
Create and adapt partner-focused collateral (presentations, case studies, campaign assets) for joint initiatives.
Coordinate co-branded campaigns, webinars, and digital programs to drive pipeline.
Track and report on partner marketing performance, including ROI and attribution.
Identify new opportunities to drive demand and pipeline through partner-led initiatives.
Ensure compliance with partner branding and funding requirements.