Partner Marketing Manager

Hitachi Vantara Corporation

About The Position

We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks ¬– can focus on achieving the incredible with data. Right now, we’re laying the foundation for our next wave of growth. We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data. We represent Hitachi Vantara to our customers and partners across the globe, establishing business and marketing relationships to understand customer challenges and deliver an outstanding customer and partner experience. We collaborate as a team and cross-functionally to ensure the success of our customers and partners and we need people like you to build those deep relationships and to passionately articulate our value proposition. We are seeking a passionate and proven Partner Marketing Manager to support our channel partners in the United States and Canada. This person will focus on the planning and execution of marketing programs and events that drive awareness, engagement and pipeline with our partners. Business alignment with regional partner account managers will be a critical component of this role, and the ideal candidate is a strong collaborator who can work with key stakeholders internally and within the partners to drive a holistic marketing plan and achieve business results within the region. The primary objective of this role is to facilitate planning and engagement with our partners to drive high impact marketing programs and events that generate pipeline and help grow our business. This person will be responsible for MDF planning with partners as well as driving events, campaigns and other partner engagements that help us build new relationships, expand our reach, and acquire new customers. This position is part of the Americas Regional, Programs and Partner Marketing team and reports into the Manager of Field and Partner Marketing within Global Marketing organization. This position is based in the United States. This role supports the South region of the US. Ideal candidate is local to the region

Requirements

Bachelor’s degree in marketing or equivalent work experience.
Minimum of 7 years partner marketing experience.
Experience in large, global B2B technology, storage, security and/or services companies.
Results driven and customer focused team player that understand how to drive successful marketing initiatives with partners.
Experience working with channel partners, distributors and technology alliance partners in a marketing capacity.
Experience managing MDF and associated processes with partners.
Desire to collaborate and build consensus in a fast-paced, cross-functional team environment.
20% travel expected.

Responsibilities

Develop and execute joint marketing plans with regional channel partners including events, campaigns and other pipeline generation activities.
Work closely with partner account managers, field marketing and other stakeholders to align partner marketing with broader GTM initiatives like launches and solution focus areas.
Support communications and enablement for partners by helping amplify messages and drive in-person workshops and partner days.
Manage marketing budgets including MDF, and track spend on programs and campaigns. Make recommendations on how to invest and optimize marketing spend and ROI.
Help support regional field events by engaging partners and aligning on target accounts, joint customer conversations, meetings and lead follow up.
Collaborate with Inside Sales team on campaigns and programs that generate pipeline and drive new opportunities with our partners.
Provide regular updates to marketing and sales on the status of partner marketing programs, and how we are working with regional partners to expand and grow our business.

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