Partner Manager, Platform Partnerships

Samba•New York City, NY

4d•Onsite

About The Position

Samba is a media intelligence company that provides real-time, large-scale data on what the world is watching, reading, and thinking across all screens. Their data, collected with consent from over a billion people, offers a comprehensive view of consumer attention, used by major brands for informed decision-making. This role is a strategic sales position focused on promoting Samba's solutions to the largest advertising platforms globally. The position involves managing the entire partnership lifecycle and ensuring that advertising demand flows through the appropriate channels. Candidates should be highly motivated, possess excellent communication skills, have a strong understanding of the digital and TV advertising ecosystem, and thrive in a fast-paced, dynamic environment. The role offers opportunities to influence product roadmaps and sales/marketing strategies.

Requirements

Demonstrated ability to perform against quota and excel in a highly competitive market.
Bachelor's Degree.
Minimum of 3+ years of total experience in advertising, digital media, adtech, or internet technology, with platform, channel, or partnership experience strongly preferred.
Demonstrated strategic, consultative, and analytical approach focused on building durable partnerships.
Experience enabling and selling through partner sales organizations.
Customer-focused leadership with excellent communication, networking, and negotiation skills.
Comfort working across technical and commercial conversations, including data integrations, clean rooms, identity, and measurement.
Willingness to travel to outside markets.
Knowledge of the TV/online/mobile advertising industry and data is a plus.
Willingness to entertain partners during evenings and occasionally weekends.
Strong references with partners, customers, and colleagues.
Existing, current relationships with platform decision-makers are favored.

Nice To Haves

Platform, channel, or partnership experience strongly preferred.
Knowledge of the TV/online/mobile advertising industry and data a plus.
Existing, current relationships with platform decision makers favored.

Responsibilities

Act as a thought partner for Samba with major global platforms, assisting them in evolving their data-powered targeting, activation, and measurement offerings.
Evangelize Samba's data, advertising, and TV research/analytics solutions to platform partners, ensuring their sales, product, and partnership teams understand Samba's value proposition.
Develop and manage a channel strategy to enable platform partner sellers to incorporate Samba into their client conversations and connect them directly with Samba's brand and agency sellers for collaborative opportunity pursuit.
Prospect, qualify, close, and scale revenue-generating partnerships with platforms within a designated portfolio or vertical.
Communicate Samba's offerings and unique value proposition persuasively to platform partners through various channels (email, phone, presentations).
Serve as a liaison between platform partners and Samba's brand and agency sellers, managing demand routing, joint account planning, and ensuring coordinated efforts.
Collaborate with account management, product, and partner solutions teams to deliver proposals and integrations that meet or exceed partner objectives.
Develop and maintain relationships across all organizational levels within platform partners, understanding their structure, roadmaps, needs, and revenue potential.
Meet or exceed quarterly sales and partner-sourced revenue targets for the assigned portfolio and account list.
Work with internal cross-functional teams to ensure successful partnership launches, integrations, and campaigns.
Contribute to the development of marketing and enablement initiatives, participate in industry events, and become a knowledge leader in the intersection of platforms and data in the ad ecosystem.