The Partner Enablement Principal designs the partner journey for each initiative, sets the standards for how partners are enabled across the funnel, removes friction in the partner experience, and ensures partners are ready before any program goes live. A successful incumbent will translate go-to-market strategy and business priorities into partner enablement programs that move partners through the full funnel, differentiated by partner segment and tier. They will design the end-to-end partner experience for each major initiative — defining program scope, content, training, and benefit components — and direct cross-functional partners on roles, ownership, and deliverables. This role involves partnering closely with Sales Enablement to align content, sequencing, and seller-first timing, ensuring the field is briefed and equipped ahead of partner-facing activity. The Principal will also brief Partner Marketing on campaign, digital, and channel communication needs, and review/approve partner-facing assets. They will serve as a senior point of contact for partners in the field, identifying friction, removing barriers, and connecting partners to necessary resources. Building and owning partner training, certification, and launch-readiness programs is key, as is validating partner preparedness. The role requires gathering and synthesizing voice-of-partner input through various channels and incorporating findings into program design. Tracking partner engagement, performance, and funnel progression, and recommending tier adjustments based on partner trajectory are also responsibilities. The Principal will set enablement standards, playbooks, and best practices for the partner organization, and provide enablement guidance to cross-functional partners. Continuous refinement of the partner enablement approach using performance data and feedback is expected, as is leading recurring program reviews with leadership and updating the partner enablement roadmap. The role also includes complying with health and safety guidelines, protecting company reputation, maintaining professional knowledge, and contributing to team efforts.
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Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed