Part-Time Marketing Content Writer

Tried and True Media • São Paulo, ON

21h • Remote

About The Position

Tried and True Media (TNT) is a performance marketing agency for DTC brands in supplements and health & wellness. We've generated over $1.5B in sales for our clients since 2017. This role owns TNT's full agency-side content engine, responsible for every newsletter, social media post, lead magnet, auto-responder series, and case study deck that drives leads into the agency. You will report to the Director of Creative Operations and work closely with our creative team, performance team, and sales pipeline.

Requirements

• 3+ years marketing experience, ideally agency or DTC
• Professional written English fluency — you'll write content across the website, newsletter, social media, gated content, and ad creative
• Spoken English clarity sufficient for sync and async work with a US-based team
• Performance marketing literacy — you understand conversion rates, CAC, LTV, MQL/SQL, and the marketing-to-sales funnel without needing to be taught
• AI fluency in content workflow — ChatGPT or Claude is part of your daily process, not an experiment
• Demonstrated project ownership from strategy through execution and measurement
• Project management discipline — you keep multiple workstreams on schedule without hand-holding

Nice To Haves

• DTC supplement, health & wellness, or wellness brand experience
• Direct response / VSL funnel experience
• CRM hands-on with GoHighLevel, HubSpot, or Salesforce — automations, tagging, opt-in flows
• Sales or BDR background

Responsibilities

• Lead generation
• Writing, sending, and growing the newsletter list
• Social Media (e.g. LinkedIn) content and paid ads
• Pillar SEO content and gated content
• Lead magnet production end-to-end
• Auto-responder series for captured leads
• Extending our welcome series, segmentation, and tagging
• Scheduling and tracking our newsletter stats
• Building new opt-in flows
• Quarterly strategy planning and end-of-quarter reporting
• Marketing project on-time delivery
• Synthesizing client wins from the performance team into sales-ready case study decks

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed