Pool for Part-time Lecturer, School of Business

Sonoma State University • Sonoma, CA

1d • Hybrid

About The Position

Sonoma State University's School of Business offers innovative and practice-oriented programs designed to cultivate ethical and globally-minded leaders. The department supports various programs, including the Professional MBA and a Wine MBA concentration. With strong regional ties to the wine industry and a focus on experiential learning, the School of Business values collaboration with professionals who bring current market insights and leadership experience into the classroom. This position is for a pool of part-time lecturers to teach BUS 565W – Marketing and Sales Strategies for Wine in the Professional MBA program.

Requirements

• MBA or other relevant graduate degree in Business, Marketing, Wine Business, or a closely related field; or equivalent professional experience demonstrating advanced expertise in wine marketing and sales strategy.
• Significant professional experience in the wine or related beverage industry, particularly in marketing, sales strategy, or brand management.
• Demonstrated expertise in areas such as direct-to-consumer sales, CRM systems, digital marketing, and/or distribution within the wine sector.
• Ability to translate industry experience into effective teaching and student engagement.
• Commitment to inclusive teaching practices and student success.
• Must reside in the State of California upon date of hire.
• Must be lawfully authorized to work in the United States.

Nice To Haves

• Advanced degree or degrees in any field of business
• Advanced professional leadership experience in the wine industry (e.g., founder, executive, or senior strategist roles).
• Prior teaching experience at the university level or in executive/professional education.
• Experience developing or delivering curriculum in wine marketing, sales, or related areas.
• Strong industry reputation and professional network within the wine business sector.
• Experience working with graduate or MBA-level students.
• Familiarity with online or hybrid teaching environments.

Responsibilities

• Delivering instruction that integrates strategic marketing and sales concepts specific to the wine industry, including brand awareness and availability, distribution consumer behavior, and demand creation.
• Contributing applied expertise in direct-to-consumer (DTC) sales, digital marketing, and distribution strategies.
• Engaging students through lectures, case studies, and interactive discussions grounded in real-world wine industry practice.
• Supporting the development and evaluation of marketing plans for wine across a diverse array of market conditions.
• Collaborating closely with Dr. Damien Wilson (lead instructor) to ensure alignment with course learning outcomes and academic standards.
• Incorporating current industry trends, including e-commerce, global markets, regulatory considerations, and evolving consumer behavior.
• The course may be offered in an online or hybrid flexible format.

Benefits

• Salary commensurate with degree level and experience.
• Anticipated Hiring Salary Range: $5,507 - $6,677 per full-time month.
• The full-time (15 units per semester) monthly base salary range indicated above is prorated to the number of units worked and are paid in six monthly payments for each full semester.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees