CEWD Part-Time Instructor, Corporate Media & Brand Communication

Alvin College•Varies: Alvin College/Online/Various Service Area School Districts/TX Dept of Criminal Justice, TX
•Onsite

About The Position

This is a Part-Time Instructor Pool in our Continuing Education Workforce Development (CEWD) department for available assignments during the academic year. This position is limited to no more than 19 hours per week. Applications are considered throughout the academic year and reviewed based on departmental needs. Should a review of your application result in the intent to pursue your candidacy, you will be contacted by phone or email for an interview. Requires flexible work schedule to meet program needs, which may include working days, evenings and/or weekends. Alvin College is an equal opportunity institution and does not discriminate against anyone on the basis of race, religion, color, sex, pregnancy, gender equity, sexual orientation, parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service or veteran's status. This is a security sensitive position and requires a criminal history and/or motor vehicle records check.

Requirements

  • Minimum of three (3) years of experience in a related field.
  • Ability to demonstrate current knowledge of professional communication, branding principles, digital media practices, and ethical communication standards.
  • Good communication and interpersonal skills
  • Must have a working knowledge of Microsoft Office programs, as well as intermediate computer skills.
  • Must be familiar with interactive teaching methods and instruction via the Internet.
  • Bilingual – English/Spanish (Speak)

Nice To Haves

  • Professional experience in corporate communications, branding, marketing, public relations, social media, digital media, or related fields.
  • Demonstrated proficiency with digital communication platforms, content creation tools, social media management, analytics, and emerging technologies, including appropriate use of AI.
  • Working knowledge of Blackboard course management system.

Responsibilities

  • Provides instruction in corporate media and brand communication, preparing students to develop strategic, consistent, and professional messaging across digital, social, visual, and traditional media channels.
  • Develop and deliver instruction in corporate media, brand communication, public relations, and professional messaging.
  • Teach students to develop consistent brand identities, messaging strategies, and communication plans aligned with organizational goals.
  • Instruct students in the creation and management of digital, social media, visual, written, and multimedia content.
  • Teach principles of audience analysis, brand voice, storytelling, communication strategy, and message development.
  • Incorporate current industry practices, case studies, campaigns, and real-world corporate communication scenarios into instruction.
  • Teach students to evaluate the effectiveness of communication campaigns using appropriate metrics, analytics, and audience feedback.
  • Provide instruction in professional social media management, content planning, and digital engagement strategies.
  • Other duties as assigned.
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