Parenting Marketing INTERN

Focus on the Family•Colorado Springs, CO

About The Position

Focus on the Family is a Christian non-profit media ministry that provides resources and support to families. The Parenting Marketing Intern will support the Parenting Marketing team, which develops strategic marketing plans, brand experiences, and communications to help families discover resources and take meaningful next steps. The intern will contribute to digital journeys across email, SMS, web, and video; support marketing strategy and campaigns for parenting initiatives; and work alongside experienced marketers on projects serving parents. The internship offers hands-on experience in a ministry setting and opportunities to apply classroom learning. The intern will gain practical experience with digital marketing platforms and campaign planning, execution, optimization, and measurement, while developing skills in customer journey mapping, audience engagement, content strategy, copywriting, communication, and strategic thinking. The position is unpaid, but includes a $2,500 honorarium, workday lunch, and housing for out-of-town students. Transportation is the intern’s responsibility and may be a condition of acceptance. Only upperclassmen college students should apply for this summer internship.

Requirements

Be a current junior or senior pursuing a degree in Marketing, Communications, Digital Marketing, Business, Journalism, Public Relations, or a related field.
Strong written communication and copywriting skills.
Interest in digital marketing, marketing automation, content strategy, social media, and audience engagement.
Familiarity with marketing analytics, campaign measurement, and performance metrics.
Ability to think creatively, analyze results, and identify opportunities for improvement.
Strong attention to detail and commitment to producing high-quality work.
Self-motivated, curious, collaborative, and eager to learn.
Passion for helping families thrive and appreciation for Focus on the Family’s mission.
Exemplify Ephesians 5:1-2 and pursue the Great Commission described in Matthew 28:19-20.
Be a consistent witness for Jesus Christ, maintain a courteous, Christ-like attitude, adhere to the Standard of Moral Conduct and Statement of Faith, and uphold Focus on the Family’s ministry in prayer.
Demonstrate behaviors aligned with Focus on the Family core values.
Be an upperclassman college student applying for the summer internship.
Be responsible for transportation, which may be a condition of acceptance.

Responsibilities

Collaborate with the team to create and optimize landing pages and user experiences.
Assist in writing and refining email, SMS, and web copy to help parents engage with Focus on the Family resources.
Contribute ideas and recommendations for reaching younger and digitally engaged parents.
Participate in campaign planning, audience segmentation, and marketing performance analysis.
Support social media strategy and content promotion for parenting initiatives.
Assist in developing and executing campaigns such as the 7 Traits of Effective Parenting Assessment, Age & Stage, Family Reading of Scripture, and Plugged In.
Identify audience insights, marketing trends, and engagement opportunities that could improve campaign performance.
Participate in team brainstorming sessions and strategic marketing discussions.