Paid Social Strategist

OuterBox

7d•$60,000 - $75,000•Remote

About The Position

As a Paid Social Strategist at OuterBox, you will be responsible for developing, implementing, and managing paid social media advertising campaigns to drive brand awareness, engagement, traffic, and conversions for our innovative & transformative digital health and e-commerce clients. You'll have the opportunity to work with innovative & transformative digital health brands and the fastest-growing e-commerce companies and collaborate with a team of dynamic professionals.

Requirements

1+ years of experience with paid media advertising. Demonstration of exemplary performance may supersede the experience requirement.
Bachelor's degree in Marketing, Advertising, Business, or related field
Experience developing and executing paid social advertising strategies for enterprise-level businesses preferred
Excellent organizational, communication, and interpersonal skills, especially writing skills
Working knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities
Experience with Meta Ads Manager, Tiktok, Linkedin, Pinterest, and others.
Working knowledge of Google Analytics preferred
Certification in social media advertising platforms (e.g., Facebook Blueprint) is a plus.
Strong analytical skills and proficiency in data analysis tools.
Excellent communication and collaboration skills.
Creative thinking and the ability to develop engaging ad content.
Familiarity with social media management and scheduling tools.
Knowledge of A/B testing and optimization techniques.
Must be located in the USA.
We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

Demonstration of exemplary performance may supersede the experience requirement.
Experience developing and executing paid social advertising strategies for enterprise-level businesses preferred
Working knowledge of Google Analytics preferred
Certification in social media advertising platforms (e.g., Facebook Blueprint) is a plus.

Responsibilities

Collaborate with clients and internal teams to understand campaign objectives and target audience. Develop paid social media strategies aligned with client goals. Create detailed campaign plans, including budget allocation and ad creative.
Set up and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Create and optimize ad content, including ad copy, images, and videos. Monitor ad performance and make adjustments to optimize campaigns for key metrics (e.g., CTR, CPC, ROAS).
Conduct audience research and segmentation to maximize ad relevance. Utilize audience-targeting features and tools offered by social media platforms. Implement retargeting and lookalike audience strategies.
Monitor and analyze campaign performance using social media analytics tools. Generate regular reports to track KPIs and campaign effectiveness. Provide strategic insights and recommendations for continuous optimization and improvement.
Collaborate with creative teams to develop compelling ad content. Ensure ad content aligns with brand guidelines and resonates with the target audience.
Stay informed about industry trends, emerging platforms, and updates in social media advertising. Recommend and implement new strategies, features, and technologies as needed.
Other duties, as assigned.

Benefits

Generous paid time off
Healthcare coverage
Retirement savings options
Professional development opportunities
Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home.
Health Insurance
401(k) & Retirement Savings
Generous Paid Time Off
Flexible Scheduling
Remote-First Culture
Professional Development
Employee Referral Program