Paid Social Strategist

Tombras•Knoxville, TN

3d•Onsite

About The Position

We are seeking a Paid Social Strategist to support media initiatives by providing strategic recommendations for paid social campaigns. This role involves analyzing data to improve paid media performance, executing campaigns, and monitoring their success against client expectations. The strategist will also conduct various analyses to inform media planning and collaborate with cross-functional teams. Staying current with industry trends is crucial for this position.

Requirements

1-2 years of experience in a digital marketing role
A passion for social media and data analysis
Strong analytical and problem-solving skills
Excellent organizational and time management skills
Strong communication and interpersonal skills
Ability to work in a fast-paced, deadline-driven environment
Bachelor's degree in marketing, advertising, business, or related field

Nice To Haves

Substantially improving media metrics primarily by managing bidding strategy and budgets
Designing and executing creative tests that lead to data-driven design optimizations and considerations
Controlling bids and budgets across multiple campaigns to drive a holistic result
Understanding integrated media strategies and concepts
Generating robust media plans based on reach, frequency, projected CPA or ROAS goals
Understanding Facebook audiences and audience modeling overall
Clear understanding of social auctions and all parameters that affect them (bid, budget, relevance, available inventory, etc)
Reliably creating audiences from different sources while limiting overlap or cannibalization
Creating media plans at effective spend levels, highlighting efficiency and scaling

Responsibilities

Supporting media initiatives by providing strategic recommendations for paid social campaigns
Analyzing data and providing insights to improve paid media performance
Executing paid social campaigns including campaign build-outs, budget pacing, and bid optimizations
Monitoring and reporting on campaign performance to ensure they are meeting or exceeding client expectations
Conducting benchmarking, projecting, and reach & frequency analysis to inform media planning
Collaborating with cross-functional teams to execute campaigns that meet or exceed client expectations
Staying current with industry trends and best practices