Paid Social Strategist
Tombras•Knoxville, TN
•Onsite
About The Position
The Paid Social Strategist will support media initiatives by providing strategic recommendations for paid social campaigns. This role involves analyzing data to improve paid media performance, executing campaigns, and monitoring/reporting on performance to meet client expectations. The strategist will also conduct benchmarking, projecting, and reach & frequency analysis to inform media planning and collaborate with cross-functional teams. Staying current with industry trends and best practices is essential.
Requirements
- 1-2 years of experience in a digital marketing role
- A passion for social media and data analysis
- Strong analytical and problem-solving skills
- Excellent organizational and time management skills
- Strong communication and interpersonal skills
- Ability to work in a fast-paced, deadline-driven environment
- Bachelor's degree in marketing, advertising, business, or related field
Nice To Haves
- Substantially improving media metrics primarily by managing bidding strategy and budgets
- Designing and executing creative tests that lead to data-driven design optimizations and considerations
- Controlling bids and budgets across multiple campaigns to drive a holistic result
- Understanding integrated media strategies and concepts
- Generating robust media plans based on reach, frequency, projected CPA or ROAS goals
- Understanding Facebook audiences and audience modeling overall
- Clear understanding of social auctions and all parameters that affect them (bid, budget, relevance, available inventory, etc)
- Reliably creating audiences from different sources while limiting overlap or cannibalization
- Creating media plans at effective spend levels, highlighting efficiency and scaling
Responsibilities
- Supporting media initiatives by providing strategic recommendations for paid social campaigns
- Analyzing data and providing insights to improve paid media performance
- Executing paid social campaigns including campaign build-outs, budget pacing, and bid optimizations
- Monitoring and reporting on campaign performance to ensure they are meeting or exceeding client expectations
- Conducting benchmarking, projecting, and reach & frequency analysis to inform media planning
- Collaborating with cross-functional teams to execute campaigns that meet or exceed client expectations
- Staying current with industry trends and best practices
Benefits
- Family-oriented environment
- Dog-friendly offices
- Flexible PTO
- Generous parental leave for primary and non-primary caregivers
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- Company culture of promotions from within
- Atmosphere allowing for varied and rapid career development
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
