Paid Social, Sr. Manager

Vida Shoes International • New York, NY

2d • $95,000 - $115,000 • Onsite

About The Position

As our Paid Social Manager, you will own the full paid social strategy and execution across our 7-brand footwear portfolio. You will manage Meta, TikTok, Pinterest, and YouTube — setting audience strategy, briefing creative, trafficking campaigns, and optimizing toward brand-specific revenue and ROAS targets. This is a hands-on role that requires both strategic thinking and daily in-platform execution. You will directly manage the Social / Affiliate Coordinator and work closely with the Paid Creative Strategist to maintain a consistent pipeline of fresh, tested creative.

Requirements

• 5–7 years of hands-on paid social experience with primary expertise in Meta Ads Manager
• Proven track record managing multi-brand paid social portfolios, ideally in DTC or e-commerce
• TikTok Ads experience required; Pinterest and YouTube Ads experience strongly preferred
• Deep understanding of Meta Advantage+ campaigns, catalog ads, and audience-based buying
• Strong creative sensibility — able to evaluate ad creative performance and write effective briefs
• Experience managing and developing at least one direct report
• Footwear, fashion, apparel, or consumer brand experience strongly preferred

Nice To Haves

• Experience with paid social automation tools such as Smartly, Revealbot, or AdEspresso
• Familiarity with creative analytics platforms such as Motion or MagicBrief
• Experience setting up and running Meta Conversion API (CAPI) implementations

Responsibilities

• Own paid social strategy and day-to-day execution across Meta, TikTok, Pinterest, and YouTube for all 7 brands
• Build and manage audience architecture across the full funnel: prospecting, retargeting, and retention audiences
• Own creative testing frameworks — brief, test, analyze, and iterate with the Creative team to maintain creative freshness
• Manage catalog setup, dynamic product ads, and collection ads across platforms
• Set and manage budgets, pacing, and bid strategies across brands and channels
• Monitor platform algorithm changes, new ad formats, and policy updates across all platforms
• Lead the transition from agency-managed social accounts: conduct a full audit, rebuild account structures, and own all accounts going forward
• Provide regular performance reports and strategic recommendations to the Sr. Director

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed