Paid Social Buyer
About The Position
Help shape how millions of audiences discover and engage with iconic media brands. As a Paid Social Buyer at Hearst Magazines, you’ll play a key role in driving performance across social platforms, using data, creativity, and collaboration to deliver impactful campaigns that connect readers with world-class content. Hearst Magazines is one of the largest publishers in the world, with more than 30 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics, and O, The Oprah Magazine. We reach more than 150 million people every month in the United States alone. But we’re more than just our magazines. We engage our audience across all mediums and channels — print, digital, video, and social — with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Requirements
- 1+ years of experience in paid social media buying, digital advertising, or a related field.
- Familiarity with major social media platforms and a strong understanding of both established and emerging channels.
- Experience managing multiple projects and priorities in a fast-paced environment.
- Strong analytical mindset with the ability to interpret campaign performance data and identify actionable insights.
- Comfortable working in Excel and/or Google Sheets.
- Excellent organizational, communication, and collaboration skills.
- Bachelor’s degree or equivalent professional experience preferred.
- This role is based in NYC and follows a hybrid schedule with in-office attendance required 4 days per week.
Nice To Haves
- Experience with paid social buying tools is a plus.
Responsibilities
- Launch and manage paid social media campaigns across platforms including Meta, TikTok, Snapchat, and Pinterest.
- Set up ads, select creative assets, and write or edit ad copy to support campaign objectives.
- Monitor campaign pacing, delivery, and overall performance to ensure success against KPIs.
- Analyze campaign data and reporting metrics including click-through-rate, engagement, video completion rates, and page views to identify optimization opportunities.
- Collaborate cross-functionally with Sales, Marketing, Ad Operations, and Editorial teams to support campaign strategy and execution.
- Provide insights and recommendations on targeting strategies, platform capabilities, and campaign performance.
- Contribute ideas and best practices during team brainstorming sessions to help improve campaign effectiveness and innovation.
- Stay informed on emerging social platforms, trends, and paid media opportunities to continuously evolve campaign strategies.
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
