Paid Social Buyer

Hearst • New York, NY

3d • Hybrid

About The Position

Be Part of What’s Next Help shape how millions of audiences discover and engage with iconic media brands. As a Paid Social Buyer at Hearst Magazines, you’ll play a key role in driving performance across social platforms, using data, creativity, and collaboration to deliver impactful campaigns that connect readers with world-class content. About Hearst Magazines (Why Us?) Hearst Magazines is one of the largest publishers in the world, with more than 30 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics, and O, The Oprah Magazine. We reach more than 150 million people every month in the United States alone. But we’re more than just our magazines. We engage our audience across all mediums and channels — print, digital, video, and social — with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Requirements

• 1+ years of experience in paid social media buying, digital advertising, or a related field.
• Familiarity with major social media platforms and a strong understanding of both established and emerging channels.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Strong analytical mindset with the ability to interpret campaign performance data and identify actionable insights.
• Comfortable working in Excel and/or Google Sheets.
• Excellent organizational, communication, and collaboration skills.

Nice To Haves

• Experience with paid social buying tools is a plus.
• Bachelor’s degree or equivalent professional experience preferred.

Responsibilities

• Launch and manage paid social media campaigns across platforms including Meta, TikTok, Snapchat, and Pinterest.
• Set up ads, select creative assets, and write or edit ad copy to support campaign objectives.
• Monitor campaign pacing, delivery, and overall performance to ensure success against KPIs.
• Analyze campaign data and reporting metrics including click-through-rate, engagement, video completion rates, and page views to identify optimization opportunities.
• Collaborate cross-functionally with Sales, Marketing, Ad Operations, and Editorial teams to support campaign strategy and execution.
• Provide insights and recommendations on targeting strategies, platform capabilities, and campaign performance.
• Contribute ideas and best practices during team brainstorming sessions to help improve campaign effectiveness and innovation.
• Stay informed on emerging social platforms, trends, and paid media opportunities to continuously evolve campaign strategies.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Hybrid work schedule.
• Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a generous company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree