Paid Social Associate [1413]

Skyelia • San Jose, CA

1d • Hybrid

About The Position

We’re looking for a data-driven, highly motivated Paid Social Advertising Contractor to help manage execution for paid social platforms, and any other new advertising channel needs. This role involves managing the day-to-day of BILL’s paid social on platforms like LinkedIn, Facebook, and Reddit, optimizing for lead and pipeline generation. You will identify trends in data using tools like platform data, Salesforce, and Tableau, as well as market insights, to optimize spend and performance. Responsibilities include setting up and optimizing campaigns, ad sets, audiences, ads, bids, exclusions, and A/B tests. You will also assist other paid managers with tasks, campaign maintenance, data pulling, report analysis, and performance enhancement. Overseeing campaign budgets and performance for all paid advertising channels, and staying up-to-date on product releases, betas, marketing trends, and strategies in the industry are also key aspects of this role. Analyzing reports, data, and performance trends to recommend necessary changes for improvement is expected.

Requirements

• Minimum 3-5 years of experience managing paid social; LinkedIn, Facebook, and other social accounts.
• Practical knowledge and understanding of paid social platforms (Facebook/LinkedIn), how to setup campaigns, create audiences, and strategize.
• Analytical and quantitative skills; bias towards data-based decision making
• Excel/Google Sheets experience in data manipulation and analysis
• Experience with Google Analytics
• Experience in landing page optimization, ad, and A/B testing to drive conversion improvements
• Ability to multitask, balance, and juggle responsibilities in a fast-paced environment
• Willingness to assist on different projects, accounts, and campaign needs
• Minimum 3–5 years of hands-on experience managing paid social campaigns across LinkedIn and Facebook.
• B2B marketing experience, ideally within SaaS.
• Background in FinTech or the financial/accounting industry.
• Demonstrated experience with lead and pipeline generation through paid social channels.
• Strong analytical and quantitative skills with the ability to interpret campaign data, identify performance trends, and make data-driven optimization decisions.

Nice To Haves

• Experience specifically in B2B marketing - ideally SAAS
• Experience in FinTech or the financial/accounting industry
• Experience with CRM systems - especially Salesforce
• Experience with Enterprise reporting and BI tools - especially Tableau
• Experience with Reddit and/or Twitter advertising
• Experience with CRM systems, especially Salesforce
• Experience with enterprise reporting and BI tools, especially Tableau
• Experience in landing page optimization and A/B testing
• Experience with Google Analytics

Responsibilities

• Help manage the day-to-day of BILL’s paid social, LinkedIn, Facebook, Reddit, optimizing for lead and pipeline generation
• Identifying trends in our own data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights
• Spending time in accounts setting up and optimizing campaigns, ad sets, audiences, ads, bids, exclusions, A/B tests, and more
• Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performance
• Help oversee campaign budgets and performance for all paid advertising channels
• Staying up to date on product releases, betas, marketing trends, strategies in the industry that can benefit advertising channels
• Analyzing reports, data, performance trends and recommending the necessary changes to work towards improving performance

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed