Paid Social Analyst

Intact FC • Montreal, QC

7d • CA$69,200 - CA$84,600 • Hybrid

About The Position

We are looking for a Paid Social Analyst to plan, execute and optimize paid social campaigns across major platforms, with additional platforms to be added as needed, driving profitable growth and improving ROAS through smart optimization and creative testing. This role blends hands-on campaign execution with data-driven analysis to deliver measurable business outcomes and support full-funnel marketing strategies. We’re seeking a strategic, hands-on marketer who thrives in fast-paced environments and loves turning performance data into clear actions.

Requirements

• 3+ years of experience in Paid Social marketing
• Hands-on experience with platforms such as Meta and Reddit Ads Manager
• Proficiency in MS Office Suite
• Experience collaborating with creative and cross-functional teams.
• Strong understanding of performance marketing metrics (CPA, ROAS, LTV, etc.).
• Understanding of attribution models, tracking (pixels, TMs), and measurement frameworks
• Strong ability to connect business objectives with media performance, translating insights from data into actionable optimizations that drive tangible business results
• Business- and outcome-oriented, able to connect campaign performance to broader growth and efficiency goals
• Proven track record in managing large-scale, multi-brand, multi-product campaigns with significant budgets
• Detail-oriented with strong operational discipline in campaign setup, tracking, and reporting
• Accountable and proactive, with a strong sense of ownership over performance and results
• A clear communicator who can simplify complex data into compelling insights and recommendations
• A structured thinker who approaches problems with a hypothesis-driven, test-and-learn mindset
• Driven self-starter who is comfortable working both independently and collaboratively with multiple departments and disciplines in a fast-paced environment
• Adaptable and curious, staying ahead of platform changes, privacy updates, and industry trends
• Must have authorization to work in Canada.

Nice To Haves

• experience with Looker Studio and Adobe Analytics is a plus
• understanding of other digital channels – Search, Programmatic etc.
• Experience with conversion rate optimization (CRO) is an asset
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

Responsibilities

• Plan, build, and optimize paid social campaigns across platforms like Facebook, Instagram, Reddit, LinkedIn, TikTok, Snapchat and Pinterest
• Build and refine audience strategies using first-party data, retargeting, and privacy-safe approaches
• Own campaign execution end-to-end, including setup, pacing, budget management, and performance optimization
• Partner with creative, analytics, and marketing teams to deliver integrated, full-funnel campaigns
• Run structured A/B and multivariate tests across audiences, creative, and bidding strategies to continuously improve results
• Analyze performance beyond platform data, using tools like Adobe Analytics and Power BI dashboards to generate actionable insights that influence future strategies
• Translate campaign performance into clear, business-focused recommendations for stakeholders

Benefits

• Flexible work arrangements and a hybrid work model
• Possibility to purchase up to 5 extra days off per year
• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)
• Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance): 7.5%
• Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.
• Pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed