Paid Social Account Manager

Homestead Studio

18d•$85,000 - $100,000•Remote

About The Position

This is a growth leadership role where the Paid Social Account Manager at Homestead will be the strategic owner of performance for a curated portfolio of premium direct-to-consumer brands. They will operate as the primary growth partner to founders and executive teams, accountable for scaling revenue, protecting profitability, and identifying the next ceiling before it’s hit. The role involves leading strategy with confidence, making decisions rooted in data and financial modeling, and driving execution across paid social, creative systems, landing page optimization, and offer testing. The position is designed for someone who sees themselves as a business operator within paid media, not a channel-only executor, working with high-growth brands and established market leaders.

Requirements

Proven experience managing $250k+/month paid social accounts with documented 10%+ growth impact.
Expert-level command of Meta advertising strategy and deep understanding of TikTok platform dynamics.
Strong fluency in DTC financial metrics including contribution margin, CAC, LTV, and profitability modeling.
Demonstrated success onboarding and scaling brands from launch through advanced growth stages.
Track record of client retention and expansion across diverse verticals.
Ability to operate independently while exercising strong judgment on escalation.
Experience mentoring or training junior team members.
Exceptional written and verbal communication skills with executive presence.

Responsibilities

Own revenue strategy and assist with forecasting for accounts spending $250k+/month, with clear accountability to growth targets and profitability guardrails.
Drive growth across your portfolio while protecting contribution margin and cash flow sustainability.
Build and lead paid marketing strategy that agency and brand teams execute against, incorporating audience architecture, creative systems, incrementality, and long-term scale planning.
Lead landing page concept development, architect structured conversion rate optimization testing roadmaps, and design offer testing strategies that unlock incremental gains across the funnel.
Diagnose scale ceilings before performance stalls and proactively design expansion strategies across creative, audience, and funnel levers.
Make decisive, data-backed recommendations that balance growth velocity with financial risk management.
Fully own the client relationship, leading weekly updates, monthly performance reviews, and quarterly business planning sessions independently.
Operate with confidence in high-pressure environments, delivering clear recommendations.
Navigate difficult conversations directly and professionally, including performance volatility, budget constraints, or strategic pivots.
Translate complex performance data into executive-level insights tailored to founders, CMOs, and finance teams.
Build long-term trusted advisor relationships that drive retention and account expansion.
Preempt concerns through proactive communication and systems-level thinking.
Execute and oversee expert-level Facebook, Instagram, and TikTok strategy across scaling and mature accounts.
Integrate attribution tools such as TripleWhale or Northbeam into decision-making frameworks.
Analyze performance through a full-funnel lens, connecting paid media to landing page performance, email/SMS lifecycle impact, and offer economics.
Continuously refine creative testing velocity and performance feedback loops.
Identify structural performance constraints beyond ads and lead cross-functional alignment to solve them.
Provide strategic direction and feedback to junior team members.
Contribute to onboarding and scaling new clients from zero to sustainable growth.
Support new business audits and pitches as a strategic representative of the agency.
Raise the performance bar across the team by modeling ownership, clarity, and strategic thinking.