Paid Search Strategist

Tinuiti • Remote -NC, NC

3d • $90,000 - $100,000 • Remote

About The Position

As a Paid Search Strategist you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You’ll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies “Love growth, hate waste” by prioritizing efficient, evidence-based execution and product-led innovation. We align scope and expectations to Tinuiti’s job architecture to ensure consistency and transparent progression.

Requirements

• 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation.
• Strong excel/google sheets/PPT/Google Slides skills.
• Certifications: Google Search & Shopping (or completed in the first 60 days).
• Analytics: Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
• Mentorship: Experience coaching juniors/peers (non-manager).

Nice To Haves

• Additional Google certifications are a plus.

Responsibilities

• Client-Centric Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
• Integrates search and shopping into broader growth plays; communicates in business terms.
• Product-Led Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
• Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
• Data & Measurement-Driven Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• The Tinuiti Way Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
• Educates clients and internal teams; codifies learnings and playbooks that scale.
• Owner Mindset Operates with accountability and bias to action; spots and eliminates process and media waste.
• Influences without authority; closes the loop from decision to measurable outcome.

Benefits

• Unlimited PTO
• 20 paid holidays
• Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Match up to 4% of your contributions at 100%
• Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost
• Thankful giving
• Equity
• Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• On-demand learning, mentorship program, leadership and management development programs and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed