Paid Search Strategist Freelancer

OPTIDGE INC • Houston, TX

1d • Remote

About The Position

Optidge is a remote-first digital marketing agency that supports small and medium businesses with SEO, paid media, and web development services. The Paid Search Strategist will report into the Director of Paid Media, with oversight from the Paid Media leads. This role is ideal for an experienced Paid Search / PPC practitioner who enjoys working with SMB / Mid-sized clients to optimize their lead generation flows through ad strategy. This role is a contract position with an option to convert to an employee should pre-determined success metrics be achieved. This role is scoped for 30 to 35 hours per week, with an hourly rate starting at $30 and scaling with experience.

Requirements

• Experience working on client campaigns with budgets between $5k - $40k per month, ideally for a service-based industry like in-home healthcare, legal or financial services, or similar.
• Strong understanding of running campaigns with Google Ads Manager.
• Experience with Reporting and conversion tracking through Google Analytics, Google Tag Manager, and Call tracking metrics or a similar platform.
• Knowledge of how to use AI to accelerate and streamline the campaign strategy process.
• Ability to be a “figure it out” person, ideally with experience working in a digital marketing agency and the ability to manage the light level of chaos that comes with agency territory.

Nice To Haves

• Completed onboarding, understand our client operations, and begun work on your first project within 1 month.
• Start shadowing accounts from other Strategists.
• Show proactivity in communicating with Account Managers and other cross-functional teams within 1 month.
• Fully ramped into the role ownership of 2-4 clients (depending on the size of the client), with minimal to no process gaps or implementation errors by 3 months.
• Finish shadowing accounts from other Strategists to gain holistic understanding of how we work by 3 months.
• Start to lead strategy with support of colleagues and seniors, owning the “first pass” on strategy with review from support teammates by 3 months.

Responsibilities

• Review campaign performance data and identify key trends across accounts.
• Analyze CTR, conversion rates, CPC, and overall account performance to inform strategic decisions using tools like Google Ads, Google Analytics, and Microsoft Ads.
• Launch new client projects, including setting up conversion tracking, creating a baseline bidding strategy, target keywords and keyword negatives, and developing landing pages.
• Own monthly client reporting and client meetings to present results and discuss strategies.
• Participate in weekly or daily team updates on campaign performance and progress with collaborators and leadership.
• Offer strategic support to junior teammates, providing your voice in weekly meetings and 1:1.
• Own and launch a new client build (depending on sales pipeline).
• Identify strategic shifts based on campaign performance, regional holidays, and client business goals.

Benefits

• Individual growth plans that help you achieve your ideal career path
• Incredible company culture. We are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships.
• Great career growth opportunity. You’ll have direct access to agency leadership and graduate level university training.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed