Paid Search Specialist, Freelance

Mass Culture

12d

About The Position

We're looking for a freelance Paid Search Specialist to execute SEM campaigns that deliver real, measurable results. You'll work directly on client accounts, managing campaigns end-to-end with precision and accountability.

Requirements

• 4–6 years in SEM with hands-on campaign management experience.
• Proven experience with Google PMAX and cross-channel paid search strategies.
• Strong analytical skills and comfort working with performance data.
• Ability to work independently, manage multiple accounts, and communicate clearly with internal teams.
• Strong, current knowledge of SEM platforms, bidding strategies, and industry trends.

Responsibilities

• Build and launch paid search campaigns aligned with client goals and budget parameters.
• Execute and optimize Google Performance Max campaigns across channels.
• Manage large-scale budgets with a focus on cost-efficiency and ROI.
• Use analytics tools to identify performance gaps and opportunities, translating data into clear, actionable recommendations.
• Ensure accurate conversion tracking and consistent reporting across accounts.
• Collaborate with internal strategists to align on client goals and deliver campaign updates as needed.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed