Paid Search Specialist

ACME ELECTRIC MOTOR INC•Grand Forks, ND

1h•Onsite

About The Position

Are you highly analytical, detail-oriented, and naturally curious about what drives customer behavior? Do you enjoy digging into data, identifying problems, and finding ways to improve performance? If you’re looking to build a career in digital marketing with a growing company, Acme Tools is looking for a Paid Search Specialist to join our team. In this role, you’ll help manage and optimize paid search campaigns while staying up to date on digital marketing trends, Google Ads best practices, and changes across the industry. You’ll use data and analytics to identify opportunities, improve campaign performance, and develop strategies that drive sales and maximize ROI. The ideal candidate is a problem-solver who pays attention to the details, enjoys learning, and is comfortable working with data. Experience with product feeds, digital advertising platforms, analytics, and ecommerce is a plus. Most importantly, you should be someone who takes initiative, looks for ways to improve, and enjoys figuring out what works. Acme Tools was founded as Acme Electric Motor in 1948 and continues to be a family-owned operation with locations across North Dakota, Minnesota, and Iowa. In 1999, Tool Crib of the North, Acme’s catalog and internet division, was acquired by Amazon.com. After rebranding as Acme Tools, we are now one of the premier retailers of tools and equipment online within the United States. We pride ourselves on having a growing, innovative eCommerce department with a start-up like atmosphere, which will allow you to create and execute strategies with freedom and approach projects in creative ways.

Requirements

A Bachelor’s degree in marketing, communications, another business field, or equivalent experience
Strong written and verbal communication, organization, and presentation skills with the ability to write reports and business correspondence
Knowledge of calculating figures and amounts such as profit margins, discounts, and percentages
Excellent attention to detail and strong aptitude for accuracy
Strong technology skills with an advanced understanding of posting and updating on 3rd party platforms
A natural curiosity for how things work and the ability to adapt to ever-changing digital world
Ability to work autonomously and part of a team environment, and to keep a high degree of confidentiality of all department and company information
Prompt and reliable attendance

Nice To Haves

Basic understanding of paid search and remarketing strategy
Direct Experience in Google Ads, Google Merchant Center, Meta Business Suite, and Microsoft Ads
Experience managing and optimizing product feeds for Google Merchant Center and other digital advertising platforms
Project management experience
Bonus points for tool and equipment industry knowledge

Responsibilities

Optimizing digital paid strategy by managing paid search, pay-per-click, display ads, remarketing and other emerging digital paid platforms to ensure lead-generating engagement, brand consistency, and a positive customer experience
Creating, innovating, managing, and implementing paid search campaigns for Google, Bing, Facebook ad platforms
Driving online traffic and revenue through paid search for national business, while assisting with local efforts.
Ongoing improvement efforts to meet goals, including: brainstorming and creating keyword lists, landing pages, ad copy, and negative keyword strategies
Collaborating with fellow teammates and leaders to devise new opportunities and execution of campaigns
Analyzing and reporting recommendations and results for improvement on a weekly, monthly, and quarterly basis
Communicating changes in strategy and optimizations made to all levels of leadership, which helped meet and exceed business financial plans
Collaborating strategically with external agencies to ensure success of online campaigns
Staying in-the-know of current trends relevant to online digital strategy to advance existing skills
Fearlessly taking on new challenges and training to grow your abilities and career in ever-changing world of paid search
Collaborating with Google team on trends identified from Data that was analyzed by yourself and team members.

Benefits

Work-Life Balance
Professional Development Training
Competitive Pay & Annual Performance-Based Increase Opportunities
Generous PTO plan that starts accruing on day 1!
Paid Holidays – we are closed the 6 major holidays of the year
Maternity Leave (partially paid through company paid short-term disability!)
Work environment where everyone strives to do their best work and can see their impact on the company
Community Involvement Opportunities
Generous Employee Discounts
Various Medical, Dental, & Vision Insurance Plans to Fit Any Lifestyle & Family
Supplemental Health Insurance Add-On Programs
Medical & Dependent Care Flexible Spending Accounts
100% Company Paid Short- & Long-Term Disability Insurance
401(k) Program & Company Matching
100% Company Paid Life Insurance