Paid Search Specialist

TCWGlobal • Culver City, CA

5d • Hybrid

About The Position

Do you live inside Google Ads and think in keywords, bids, and conversion funnels? We're looking for a hands-on Paid Search Specialist to join our team on a 6-month contract, optimizing paid search campaigns across several retail accounts. This is an execution-heavy role suited for someone who's cut their teeth in an agency environment and thrives managing multiple accounts at once.

Requirements

• 5+ years of hands-on paid search experience, agency-side experience preferred (client management, multi-account juggling, reporting cadence)
• Deep, demonstrable expertise in Google Ads — Search, Shopping, and Performance Max
• Strong Excel/Google Sheets skills (pivot tables, VLOOKUP/XLOOKUP minimum)
• Experience with Google Ads Editor, Google Analytics (GA4), and Google Tag Manager
• Familiarity with bid management/automation tools
• Comfortable working across multiple accounts/lines of business concurrently
• Strong written and verbal communication skills for client-facing reporting
• Highly organized with strong attention to detail and time management
• Thrives in a fluid, fast-paced environment

Nice To Haves

• Paid social platform experience (Meta, LinkedIn, TikTok Ads) for cross-channel support
• Experience with data visualization tools (Looker Studio, Tableau)
• Current Google Ads Search Certification
• Retail, D2C, or B2C experience
• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field (or equivalent experience)

Responsibilities

• Analyze, optimize, and manage Google Ads (Search, Shopping, PMax) campaigns from the ground up, including keyword research, ad copywriting, and bid strategy
• Monitor daily performance and make optimization recommendations (bids, budgets, negative keywords, ad copy testing, audience targeting)
• Compile weekly/monthly reporting — pull data, provide light analysis, and translate performance into digestible insights
• Suggest A/B tests on ad copy, landing pages, and bidding strategies
• Manage campaign budgets and pacing across multiple accounts simultaneously
• Support lead strategists with recurring business reviews, post-launch analysis, and performance reporting
• Stay current on Google Ads platform updates, betas, and industry best practices
• Assist with Microsoft/Bing Ads as needed (secondary priority)
• Ensure tracking/tagging accuracy in partnership with analytics (UTM conventions, conversion tracking, GA4)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree