Paid Search Analyst

Synchrony•Costa Mesa, CA

5d•$60,000 - $112,000•Hybrid

About The Position

Synchrony is building a world-class Performance Media and Creative Agency focused on driving results for retail and payments partners while delivering leading customer experiences. The Paid Media Team aims for growth through data-driven decisions to create meaningful interactions with customers. This role is for a hands-on-keyboard SEM strategist and analyst who will support business partners across the enterprise by executing and optimizing campaigns, collaborating with analytics and operations teams.

Requirements

Bachelor’s Degree or in lieu of degree, high school diploma/GED and 5+ years marketing including experience managing paid search campaigns.
2+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting.
Experience in paid search keyword research, ad copy buildouts, bid strategy, and all other daily optimization tactics.
Experience with Google Marketing Platform (SA360 required, GA4/CM/DV360 preferred).
Demonstrated strength in analytical skills and thinking; proficient in Excel and PPT.
Ability and flexibility to travel for business as required.
Legal authorization to work in the U.S. is required.
Must be 18 years or older.
Must have a high school diploma or equivalent.
Must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.
Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

Nice To Haves

Experience working on B2C and B2B campaigns; experience working in financial category a plus.
Knowledge in paid media tagging strategy, structure, and workflow.
SEO skills are a bonus and valued but not required.
Understanding of the GEO space and how paid and organic work together to enhance enterprise discoverability.
Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution.
Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment.
Creative and resourceful; Proven ability to problem solve and look for new ideas.
Strong project management and communication skills; Detail oriented and organized.
Agency experience preferred.

Responsibilities

Own and assist paid search campaign planning, budget forecast, campaign development and execution, optimization, and reporting.
Perform keyword research/analysis, copy development, bid strategy, and budget allocation.
Monitor campaign performance daily and optimize based on KPIs and demand opportunities.
Analyze campaign performance to identify trends and drivers, and recommend actionable insights.
Develop and document an ongoing testing plan to improve campaign performance.
Document campaign learnings and develop case studies for the search team and DG teams.
Understand the technical build of all paid search tactics (e.g., PMAX, Demand Gen, MSAN, Multiple Media Ads) and AI-driven formats (e.g., AI Max, As in AI Mode).
Understand all campaign setting types and QA processes for flawless execution.
Utilize tCPA and tROAS bid strategies and leverage both 1st and 3rd party audience data.
Collaborate with analytics and Ad Ops on measurement, tagging, and reporting.
Collaborate with programmatic, paid social, media strategy, and account teams on cross-channel campaign planning, client deliverables, budget allocation, and integrated performance reporting.
Perform other duties and/or special ad hoc projects as assigned.
Stay current on evolving search automation, AI-driven campaign tools, and platform best practices.