Paid Search Analyst

Extra Space Storage•Salt Lake, UT

15h•Hybrid

About The Position

This is a HYBRID role requiring the person to work at our Cottonwood Heights office in SLC three days a week. The Digital Advertising Analyst will execute Extra Space Storage's Paid Search tactics. The role is based at our headquarters in Cottonwood Heights, Utah. As a Digital Advertising Analyst, you'll thrive in a fast-paced environment, driving paid search execution for 4,000+ facilities across the country. Whether you're tackling independent tasks or collaborating with a supportive team, each day will present new challenges and exciting opportunities!

Requirements

1-3 yrs of experience managing paid search advertising
Expertise with Google Ads and Bing Ads interfaces, both web UI and Desktop Editor.
Advanced Excel skills: VLOOKUP, SUMIFS, pivot tables, and data analysis.
A keen eye for detail, excellent communication, and critical thinking abilities.
Independence: You take initiative and can work autonomously.
Process-Oriented: You’re always looking for ways to improve processes.
Collaboration: You’re a team player who contributes to vendor partnerships and project success.
Adaptability: You thrive in a fast-paced environment, constantly evolving with the latest digital advertising trends.

Nice To Haves

Bachelor degree preferred but not necessary
Digital Advertising Know-How: You understand the ins and outs of paid search platforms and KPIs, and you're always staying updated on industry trends.
PPC Best Practices: You're well-versed in PPC account structure and optimization strategies.
Analytical Skills: Whether it's Google Ads or Excel, you're comfortable working with large datasets to uncover valuable insights and opportunities.
Collaboration & Communication: You know how to work with cross-functional teams and communicate findings clearly to drive business growth.

Responsibilities

Build out campaigns, ad groups, and keyword structures based on Sr. Analyst and Manager direction.
Add paid search campaigns for new stores weekly.
Execute ad copy and bidding tests designed by the Sr. Analyst, and report on results.
Monitor paid search account performance, ensuring optimal health and efficiency.
Manage creatives for paid search and paid media (GDN, Demand Gen, and CTV) campaigns, ensuring they resonate with target audiences.
Track daily and weekly spend pacing across campaigns and flag anomalies to the Sr. Analyst or Manager.
Assist in day-to-day coordination with lead gen partners, including data pulls and performance tracking.
Process and reconcile vendor invoices for accuracy and timely submission.
Analyze keywords and search queries to refine targeting and improve performance.
Provide regular reports on KPIs, competitor metrics, and campaign performance.