Paid Search Specialist (SEM)

QVC•West Chester, PA

1d•Hybrid

About The Position

As a Paid Search Specialist, SEM, you will help drive customer acquisition and revenue by managing paid search campaigns across Google and Microsoft Advertising. You will work across Search, Shopping, Performance Max, and AI-powered campaign types to improve efficiency, capture high-intent demand, and turn performance data into action. This is a great opportunity for a hands-on paid search marketer who wants to deepen their expertise in the ecommerce, retail space. You will partner with cross-functional teams, work with large data sets, and help shape how QVC shows up when customers are ready to discover and buy.

Requirements

Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience
2+ years of hands-on experience managing paid search campaigns in ecommerce, retail, or another performance-driven environment
Experience with Google Ads and Microsoft Advertising
Experience managing Search, Shopping, and Performance Max campaigns
Experience managing budgets, pacing, and KPI-based optimization
Working knowledge of web analytics tools such as Google Analytics / GA4

Responsibilities

Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising
Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats
Analyze campaign and site performance data to identify trends, opportunities, and optimization actions
Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return
Adjust bids, budgets, audience signals, and campaign structure to improve results
Make SKU-level and keyword-level optimizations to strengthen product visibility and performance
Use automation tools, bid strategies, and scripts to improve efficiency and scale
Conduct routine account audits to maintain campaign health, structure, and compliance
Support audience and retention initiatives through list management and targeting improvements
Partner with internal teams and external platform partners to test ideas and improve campaign outcomes
Translate performance insights into clear recommendations and next steps