Paid Search Manager

Tombras • Knoxville, TN

6d • Onsite

About The Position

The Paid Search Manager will be responsible for building, launching, and optimizing paid search and YouTube campaigns across various platforms like Google Ads, Microsoft Ads, and Search Ads 360. This role involves managing and improving campaign performance across a wide range of campaign types, including Search, Performance Max, Demand Gen, YouTube, Display, Local, Shopping, and App campaigns. The position requires developing tactical media plans, budget recommendations, and performance reporting, while also owning campaign setup, bid strategy, budget pacing, and quality control. A key aspect of the role is applying best practices in keyword strategy, audience targeting, ad copy testing, and automation. The Paid Search Manager will conduct research, analyze data, and collaborate with internal teams and clients to identify growth opportunities and optimize conversion rates. They will also be responsible for planning and executing A/B tests, managing campaign pacing, and implementing strategies to improve leads, sales, ROAS, and overall client outcomes. Collaboration with the broader Tombras Search team is essential for alignment with client goals and media strategy. Additionally, this role will support the training and development of junior team members and stay current with search marketing trends.

Requirements

• 3+ years of paid search experience within an advertising agency or similar fast-paced performance marketing environment.
• Hands-on experience managing campaigns in Google Ads and Microsoft Ads, with working knowledge of Search Ads 360 preferred.
• Google Ads certification required; Microsoft Advertising certification preferred.
• Experience managing large-budget campaigns, ideally including enterprise or multi-location clients.
• Strong client management skills and a proven ability to build trust and communicate clearly with both internal teams and external stakeholders.
• Experience across a range of campaign types, including Search, Performance Max, Demand Gen, YouTube, Display, Local, Shopping, and App campaigns.
• Working knowledge of measurement and tracking solutions, including pixels, Google Enhanced Conversions, call tracking, and offline conversion imports.
• Strong analytical skills with the ability to interpret large data sets and turn performance data into actionable recommendations.
• Strong command of Excel/Google Sheets and presentation tools including PowerPoint, Keynote, and Google Slides.
• Highly organized, detail-oriented, and able to manage multiple priorities while maintaining a high standard of accuracy and execution.
• Experience with lead generation and ecommerce performance programs.
• Experience managing multi-brand or multi-location account structures.
• Familiarity with bid automation, value-based bidding, and advanced audience strategies.

Responsibilities

• Build, launch, and optimize paid search and YouTube campaigns across Google Ads, Microsoft Ads, and Search Ads 360.
• Manage and improve campaign performance across Search, Performance Max, Demand Gen, YouTube, Display, Local, Shopping, and App campaigns, where applicable.
• Develop tactical paid search media plans, budget recommendations, and weekly/monthly performance reporting for assigned accounts.
• Own campaign setup, bid strategy management, budget pacing, optimization, and quality control across multiple brands and verticals.
• Apply best practices across keyword strategy, match types, audience targeting, remarketing, campaign settings, ad copy testing, and automation.
• Conduct keyword research, competitive analysis, and search query analysis to identify opportunities for growth and efficiency.
• Partner with internal teams and clients to recommend landing page strategy and conversion rate optimization opportunities.
• Analyze campaign and business performance data to uncover actionable insights and translate findings into optimization plans.
• Plan and execute A/B tests across campaign variables to improve conversion volume, conversion rate, impression share, efficiency, and ROI.
• Manage daily, weekly, and monthly pacing to ensure campaigns deliver against budget and performance goals.
• Implement and test strategies designed to improve leads, sales, ROAS, and overall client outcomes across multiple accounts.
• Collaborate with the broader Tombras Search team to ensure alignment with client goals, KPIs, reporting frameworks, timelines, and overall media strategy.
• Support the training and development of analysts and strategists by sharing knowledge, best practices, and platform expertise.
• Champion team processes and stay current on search marketing trends, platform updates, and emerging best practices.

Benefits

• Relocation assistance may be provided.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed