Paid Search Lead

Copeland•St Louis, MO

118d•Hybrid

About The Position

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead. Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today! If you are a pai d search marketing professional looking for an opportunity to grow, Copeland has an exciting opportunity for you! Based in our St. Louis location, you will serve as a paid search expert on an in-house, paid media team. You will execute and optimize performance for paid search campaigns across varied products and brands in both the B2C and B2B spaces , driving results and making recommendations based on campaign goals. You will be a part of the Paid Media team and will collaborate closely with the social media team, marketing managers, project managers, analytics team, and other cross-functional stakeholders.

Requirements

Bachelor’s degree in marketing or business management
3+ years of hands-on media buying experience in advertising platforms (Google Ads & Microsoft Ads)
Strong familiarity with the sales funnel and ad tactics used at each level
Strong ability to develop a plan, collaborate, and communicate clearly and cross-functionally to get results and influence decisions
Ability to implement conversion tracking, interpret marketing analytics, report on success metrics, and suggest optimizations
Legal authorization to work in the United States . Sponsorship will not be provided for this position.

Nice To Haves

E xperience with additional paid media channels ( paid social, influencers , display/programmatic, trade media, retail, etc . ).
Digital marketing strategy and methodologies
Familiarity with Salesforce CRM and/or Salesforce Marketing Cloud
Experience executing international campaigns outside of the United States

Responsibilities

Paid Search Management Collaborate with marketing managers, campaign leads, paid media team, SEO and web team, and the project management team to develop strategy and execute paid search campaigns across the Google and Microsoft Ads ecosystems ( p rimarily Search, some YouTube and Display)
Own and execute on all aspects of the ad process including b uild ing , m onitor ing , and optimiz ing bid and keyword strategies , audience targeting, ad copy , landing page messaging, and content strategy
Manage campaign budgets and optimizing spend according to approved marketing plan
Work closely with sales and product teams to understand customer audience and their journey
Maintain relationships with and hold accountable external advertising partners and agencies
Performance Analysis and Reporting Wor k closely with project managers and analytics team to identify KPIS and then assess and report on campaign effectiveness by product, medium, source, offer type, and target audience; adjust and optimize campaigns in-flight based on performance
Cultivate a data-driven mentality with an emphasis on analytics, insights, and recommendations
Make campaign and landing page recommendations based on performance analysis to ensure digital initiatives are performing optimally
Stay on top of industry trends and assist in the identification of additional in-channel initiatives for advertising purposes