Paid Search Strategist

Optidge•Houston, TX

1d•$30 - $35•Remote

About The Position

Optidge is a home-grown remote-first digital marketing agency supporting small and medium businesses with SEO, paid media, and web development services. We’re a team of ~40 spread through the US and internationally, aligning to values of Mentorship, Stewardship, Excellence, and Communication. The Paid Search Strategist will report into the Director of Paid Media, with oversight from the Paid Media leads. This role is perfect for an experienced Paid Search / PPC practitioner who enjoys working with SMB / Mid-sized clients to optimize their lead generation flows through ad strategy. This role is a contract position with an option to convert to an employee should pre-determined success metrics be achieved. This role is budgeted at $30-$35 per hour, between 30 to 40 hours per week. As a Paid Search Strategist, you’ll start your day by reviewing campaign performance data and identifying key trends across your accounts. Using tools like Google Ads, Google Analytics, and Microsoft Ads, you will analyze CTR, conversion rates, CPC, and overall account performance to inform strategic decisions. You’ll launch new client projects, including setting up conversion tracking with our data team, creating a baseline bidding strategy, target keywords and keyword negatives, and developing landing pages with our creative team Own monthly client reporting and client meetings to present results and discuss strategies, and participate in weekly or daily team updates on campaign performance and progress with collaborators and leadership

Requirements

Have worked on client campaigns with budgets between $5k - 40k per month, ideally for a service-based industry like in-home healthcare, legal or financial services, or similar.
Maintain a strong understanding of running campaigns with Google Ads Manager, with Reporting and conversion tracking through Google Analytics, Google Tag Manager, and Call tracking metrics or a similar platform
Knowledge of how to use AI to accelerate and streamline the campaign strategy process
Be a “figure it out” person, ideally with experience working in a digital marketing agency and the ability to manage the light level of chaos that comes with agency territory.

Responsibilities

Reviewing campaign performance data and identifying key trends across your accounts
Analyze CTR, conversion rates, CPC, and overall account performance to inform strategic decisions
Launch new client projects, including setting up conversion tracking with our data team, creating a baseline bidding strategy, target keywords and keyword negatives, and developing landing pages with our creative team
Own monthly client reporting and client meetings to present results and discuss strategies
Participate in weekly or daily team updates on campaign performance and progress with collaborators and leadership
Offer strategic support to junior teammates, providing your voice in weekly meetings and 1:1
Own and launch a new client build (depending on sales pipeline)
Identify strategic shifts based on campaign performance, regional holidays, and client business goals