Paid Search Lead

FreshBooks • Waterloo, ON

7d • Remote

About The Position

FreshBooks is looking for a sophisticated search lead to own and evolve our most critical acquisition engine. This isn't a "maintenance" role - you will join a quantitatively-focused team tasked with driving growth in highly competitive auction environments. You will bring deep technical execution to build a defensible, multi-quarter roadmap that continues to keep Paid Search as a sustainable competitive advantage.

Requirements

• 7-10+ years of hands-on experience managing high growth Paid Search accounts (SaaS, FinTech, or similar high competitive verticals)
• Deeply familiar with conversion funnels, CAC/LTV modeling, and multi-touch attribution
• Frequently partner with Web Ops and Data Science to secure the tracking, tagging, and API integrations (ex Offline Conversion Imports) needed for step-function improvements in performance
• Can translate "Quality Score" and "Auction Insights" into clear, growth-oriented narratives for the C-Suite.

Nice To Haves

• Ideally, you have exposure to the broader performance ecosystem (Affiliate, Meta, or Programmatic) and understand how Search interacts with the wider marketing mix
• Experience working in highly competitive SaaS or Fintech verticals (subscription- based revenue models)
• Consistent track record of delivering profitable growth through Paid Search through consistent testing, leveraging monthly budgets of over $1MM/month
• Deep experience in collaborating with Analytics, Data teams on incrementality studies, identifying the best data for optimizing life time value etc.

Responsibilities

• Design and scale a mature, multi-million dollar paid search program that balances aggressive targets with long-term LTV goals
• Move beyond standard bidding, partnering with Data Science and external partners to proactively refine how we find high value customers leveraging our backend data
• Lead a rigorous testing culture investigating incrementality testing (Geo-Lift), landing page testing, and signal-based audience targeting.
• Proactively monitor competitor presence in the auction including pricing shifts and other impacts to the auction dynamics to pivot strategy in real-time
• Work cross-functionally with the Affiliate and SEO teams - this role requires someone who understands the cross-channel dynamics between Paid, Organic, and Affiliate marketing, and knows how to leverage these synergies to drive incremental growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed