Paid Search Director (B2B)

Wpromote

5d•$110,000 - $150,000•Remote

About The Position

We’re looking for a Director to join our rapidly expanding B2B Paid Search team. You’ll directly manage a team of paid search experts running search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads for a portfolio of B2B clients. Your clients will be fast-paced, growth-focused businesses with complex marketing challenges, requiring a strong understanding of how paid search can support B2B customer acquisition, lead generation, and broader business objectives. You’ll be trusted to oversee a growing portfolio of business, provide strategic leadership across client engagements, and collaborate with other cross-functional partners to keep the department running smoothly. You’ll also bring thought leadership and deep B2B paid search expertise to help evolve our approach, strengthen client partnerships, and keep Wpromote Paid Search at the forefront. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

Requirements

4+ years of experience managing B2B paid search programs within agency and/or client-side environments
Minimum of 2 years prior staff management experience with demonstrated success in developing, mentoring, and leading high-performing team members
Experience supporting sophisticated SaaS, fintech, HR/payroll, SMB platform, or similarly complex performance marketing businesses
Deep expertise across Google Ads, Microsoft Ads, campaign architecture, automation strategies, audience targeting, bidding frameworks, feed management, and enterprise-scale optimization
Strong analytical and problem-solving skills with experience leveraging performance data, GA4, and enterprise analytics platforms to drive strategic decision-making and optimization opportunities
Excellent oral, written, and interpersonal communication skills with the ability to build trust and influence across teams and stakeholders
Ability to operate effectively within fast-paced, highly visible enterprise environments while managing complex stakeholder relationships and competing business priorities
Strong track record driving operational rigor, process improvement, and strategic recommendations through data-driven insights and executive-level client communication

Responsibilities

Serving as a senior strategic partner and extension of clients’ marketing organizations, leading paid search strategy, performance management, and business planning across complex B2B engagements
Operating as both a strategist and hands-on practitioner by driving campaign architecture, optimization, execution oversight, and innovation initiatives to ensure operational excellence and measurable business impact
Managing complex account structures across SA360, Google Ads, Microsoft Ads, and other relevant paid search platforms
Navigating multiple stakeholder groups, business priorities, and evolving growth objectives across B2B client engagements
Driving strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization initiatives aligned to client growth goals and broader business objectives
Translating complex performance trends and business insights into clear, executive-level recommendations and action plans for senior client stakeholders
Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence
Identifying opportunities for innovation, growth, process improvement, and operational scalability across the engagement
Leading, developing, mentoring, and supporting Paid Search team members through coaching, career development, quality assurance, prioritization, and performance management
Providing strong oversight of campaign execution, QA processes, account health, and delivery standards to ensure flawless execution across the business
Driving innovation and thought leadership across enterprise paid search strategy, automation, audience targeting, measurement, and optimization initiatives
Managing and escalating critical client or account issues appropriately while maintaining strong trust and partnership with senior stakeholders
Staying at the forefront of emerging trends, platform changes, AI-driven search developments, and evolving enterprise paid media strategies