Paid Search Director

CLICK HERE DIGITAL • Baton Rouge, LA

1h

About The Position

As a Paid Search Director at Click Here Digital, you will manage a team of paid search analysts. While collaborating with the Paid Media Technical Director, you will be the driver of team engagement and success.

Requirements

• Experience managing paid search campaigns, in an agency environment
• Experience managing and leading a team
• Proficiency in Google Ads, Bing Ads and Google Analytics, and other relevant paid search campaigns.
• Deep technical knowledge and understanding of Paid Search/SEM
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to clients and team members.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• Google Certifications: Google Ads, Google my Business, Google Analytics
• Proficiency in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat).

Nice To Haves

• Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience.
• Agency experience
• Experience in automotive, legal, and/or medical verticals
• Ability to handle multiple clients simultaneously

Responsibilities

• Lead a team of paid search analysts, providing guidance and support to ensure the successful execution of paid search campaigns.
• Collaborate with Paid Media Technical Director to ensure team priorities are aligned with company and client goals.
• Collaborate with cross-functional teams to ensure alignment and integration of paid search campaigns.
• Manage key accounts individually (minimum of $150K monthly ad spend)
• Provide additional support on onboarding accounts
• Monitor campaign performance, analyze data, and identify trends to make data-driven decisions.
• Plan team account allocations and transitions.
• Oversee training progression of new hires and conduct inspection of training documentation.
• Assist with mid-month and end-of-month analyst note QA.
• Provide regular progress of team performance.
• Participate in routine external partner calls (Google, Incubeta, CallRail, etc.)
• Ensure adequate resources for new initiatives (RSA implementation, etc)
• Take ownership of tasks required for completion of website migrations
• Stay up to date with changes in search engine algorithms and ad platforms, adjusting strategies accordingly.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree