Paid Search and Youtube Specialist

Swanson Health•Fargo, ND

4d•Hybrid

About The Position

The Paid Search and Youtube Specialist will support the day-to-day management and execution of Swanson Health’s paid search and YouTube advertising programs. This role will be responsible for campaign builds, ongoing optimization, budget management, reporting, testing, and performance analysis across Google Ads and other relevant platforms.

Requirements

1-3 years of hands-on paid social or digital marketing experience.
Strong working knowledge of Meta Ads
Experience with campaign setup, optimization, budget management, reporting, and performance analysis.
Strong analytical skills with the ability to translate campaign data into actionable insights.
High attention to detail and strong organizational and QA skills.
Comfortable managing multiple campaigns, priorities, and deadlines simultaneously.
Ability to work independently while collaborating within a broader paid media team.
Strong written and verbal communication skills.

Nice To Haves

E-commerce or direct-to-consumer experience is preferred.

Responsibilities

Manage day-to-day execution and optimization of paid search campaigns across Google Ads and other relevant platforms.
Support YouTube campaign execution, including campaign builds, audience targeting, creative trafficking, testing, and optimization.
Build and launch new campaigns, ad groups, ads, audiences, and targeting initiatives based on established strategy.
Monitor campaign performance, pacing, budgets, and key KPIs and proactively identify opportunities or issues.
Conduct ongoing optimizations across bidding, budgets, keywords, search queries, audiences, creative, and campaign structure.
Analyze performance trends and provide actionable insights and recommendations to improve efficiency and growth.
Partner with the Director of Paid Media to execute structured testing plans and evaluate results.
Assist with forecasting, monthly budget management, and performance reporting.
Maintain campaign documentation, naming conventions, QA processes, and other paid media operational standards.
Partner with internal creative, merchandising, analytics, and marketing teams to support campaign needs and business priorities.
Develop working knowledge of paid social campaigns and processes to provide cross-channel support as needed.
Stay current on paid search, YouTube, platform, measurement, and industry developments and identify relevant opportunities for the business.