Paid Media Strategist

Henkel group•Culver City, CA

6d•$85,000 - $110,000•Hybrid

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

Bachelor’s degree in business, marketing, or a related field
3-5 years of experience in digital advertising within CPG (consumer packaged goods), with a focus on paid search, display, programmatic, and social media advertising
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Proficient in advertising platforms and tools, including Google Ads, Facebook Ads, and programmatic platforms
Ability to manage multiple campaigns simultaneously and work well under pressure
Self-motivated, results-oriented, and a creative thinker with a high level of initiative

Responsibilities

Develop and implement paid advertising strategies across various digital channels, including search, display, programmatic, and social media in collaboration with our digital agency partner
Collaborate with internal teams and external partners to develop compelling ad edits and messaging
Analyze campaign performance data and provide insights and recommendations for optimization
Monitor industry trends and best practices to stay ahead of the competition
Support the Head of Digital Marketing in setting creative platform strategy, creating shot lists for shoots and working with post production on platform adjustments and edits
Lead tracking system implementation (UTMs, pixels, etc.), having robust knowledge on tracking ecosystems and how to expand tracking capabilities
Partner with internal teams and agency partners to inform the creative strategy for Meta campaigns, including carousel, video, story, and collection ads
Provide guidance on audience considerations, messaging frameworks, and creative best practices to support engagement and conversion goals
Contribute to the strategic development of search and display campaigns by advising on keyword intent, ad copy themes, and creative approaches that align with performance objectives