Paid Media, Sr Associate - Location: US MD - Maple Lawn

Ciena•Baltimore, MD

2d•$65,000 - $100,000•Onsite

About The Position

This role connects global paid digital marketing programs with regional marketing priorities to help deliver consistent, data-driven campaign execution across multiple markets. The position contributes to campaign operations, reporting, and optimization efforts that support Ciena's digital marketing objectives. It offers an opportunity to build expertise across paid media channels, campaign analytics, and digital marketing technologies.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field.
3+ years of experience in digital marketing, paid media, marketing operations, or campaign execution.
Quantitative and analytical application of numbers, data, and marketing metrics.
Experience analyzing campaign reporting and marketing performance data to identify trends, measure results, and recommend optimizations.
Experience supporting digital marketing campaigns across one or more paid media platforms, including LinkedIn, Google Ads, Meta, YouTube, DV360, or similar platforms.
Utilization of Microsoft Excel and marketing analytics or reporting tools.

Nice To Haves

Ability to work in a geographically dispersed team across a multi-functional organization.
Initiative to advance projects with limited direction.
Adaptability and willingness to learn new digital marketing platforms, tools, and best practices.
Commitment to achieving goals and meeting deadlines.
Attention to detail and delivery of high-quality work.
Organizational skills to manage multiple projects while maintaining attention to detail.
Ability to listen, learn, and incorporate feedback and mentoring.

Responsibilities

Execute paid digital marketing campaigns across LinkedIn, display advertising, YouTube, and other paid media channels.
Coordinate campaign setup, trafficking, quality assurance testing, and launch activities with internal teams and agency partners.
Configure audiences, campaign settings, implementation tracking, and creative asset management activities.
Deploy localized versions of global advertising campaigns across priority regions.
Manage creative rotations, budget pacing requests, and day-to-day campaign activities.
Monitor campaign pacing, delivery, and key performance metrics while preparing recurring performance reports.
Gather requirements, track action items, and coordinate deliverables for campaign planning activities.