Paid Media Specialist (Contract)
About The Position
We’re seeking a Paid Media Specialist to join our team on a contract basis (up to 40 hours/week). This is a great opportunity to play a hands-on role in supporting a high-impact service organization, with the potential to transition into a full-time position as business need grows. This role focuses on the tactical execution of paid media campaigns and whitelisting/allowlisting. You will work closely with internal teams to implement campaign structures, manage day-to-day optimizations, and ensure the successful delivery of paid influencer assets across a growing pipeline of accounts. The ideal candidate is highly technical in social media ads platforms (Meta, TikTok, Youtube), comfortable managing multiple campaigns at once across industries, and proficient at turning creator content into actionable ads. This person should be able to execute precise campaign setups, monitor performance metrics diligently, and support the broader team in scaling influencer content across paid channels.
Requirements
- Strong execution capabilities in paid social, with the ability to implement and manage ad campaigns that drive measurable performance.
- Hands-on experience with Meta, TikTok, and YouTube Ads Managers (specifically whitelisting and conversion-focused campaigns).
- Agency background in paid media (influencer or creator marketing agency experience is a strong plus).
- Strong analytical skills with the ability to translate performance data into clear, actionable insights for clients.
- Self-directed and proactive, with the ability to context-switch across multiple accounts.
Nice To Haves
- Familiarity with social commerce is a bonus.
Responsibilities
- Execute paid influencer campaigns across Meta, TikTok, and YouTube, including the setup of creative assets, hooks, and formats based on platform best practices.
- Monitor and optimize ad performance by managing audience targeting, budget allocation, and campaign structure for maximum efficiency.
- Own the whitelisting/allowlisting process, which includes requesting Partnership Ad codes and TikTok Spark Ad codes from creators, tracking authorization status, troubleshooting rejected or expired permissions, and re-requesting as needed to keep campaigns running without delay.
- Support Strategy and Client Services teams by implementing the technical requirements for new campaigns and ensuring tracking is correctly configured.
- Build client-facing materials and proposals that make paid media strategy clear, including budget allocations, targeting strategies, and flight schedules.
- Utilize Meta, TikTok, and YouTube Ads Managers to deploy and manage high volumes of creator content.
- Set up and manage campaigns end-to-end, including structure, targeting, creative deployment, and optimization.
- Analyze and report on performance data, translating metrics like CPM, CPC, CTR, ROAS, and attribution into clear, actionable insights for clients.
- Collaborate with campaign and account teams to align paid strategy with organic influencer content calendars.
- Recommend creative formats (e.g., Reels, Stories, Partnership Ads, Whitelisting, Spark Ads) based on platform best practices and campaign goals.
- Execute Paid Partnership Ads campaigns including discovery, outreach, negotiations and contracting of creators to develop content for paid media campaigns specifically.
- Own client communications for Paid Partnership Ads campaigns, providing recommendations for creator content development and support brief creation.
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
