Paid Media Specialist
About The Position
The Paid Media Specialist plays a critical role in driving lead generation and local market growth across a multi-brand, multi-location franchise system. This role is responsible for planning, executing, optimizing, and reporting on paid digital media campaigns—primarily across Google Ads and Meta—to support franchisee success while aligning with brand-level strategy and performance standards. This role partners closely with internal marketing, operations and franchise support teams to ensure campaigns are executed consistently, efficiently, and with a strong focus on ROI. The Paid Media Specialist also supports franchisees by translating performance data into clear insights and actionable recommendations. This role is ideal for a performance-driven marketer who thrives in fast-moving environments, values testing and optimization, and can clearly articulate what’s working—and why.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or related field.
- 3–6 years of hands-on paid media experience across search and social.
- Strong experience with Google Ads, Meta Ads, and LinkedIn.
- Proven ability to optimize toward pipeline, revenue, and ROAS goals.
- Strong analytical and communication skills.
Nice To Haves
- Experience with multi-brand, multi-location, or franchise organizations.
- Familiarity with marketing automation platforms, CRMs, and conversion tracking.
- Experience collaborating with agencies or external partners.
- Flexible work from home options available.
Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
- Own day-to-day campaign execution, including targeting, bidding, creative testing, and budget allocation.
- Make data-driven decisions on what to scale, pause, or sunset based on performance.
- Analyze campaign performance and translate insights into actionable optimizations.
- Monitor spend, pacing, and efficiency against lead, pipeline, and ROI targets.
- Partner with analytics teams on attribution and conversion performance.
- Own campaign budgets, forecasting, and performance tracking across channels.
- Ensure efficient use of spend aligned with growth goals.
- Collaborate cross-functionally to identify opportunities and share insights.
- Champion testing of new ad formats, platforms, and optimization strategies.
Benefits
- 401(k)
- Bonus based on performance
- Competitive salary
- Dental insurance
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
