Community & Paid Media Specialist

MPM Macon•Tampa, FL

10d•Hybrid

About The Position

Community and performance go hand in hand—and this role sits at the intersection of both. As Community & Paid Media Specialist, you’ll be responsible for managing daily social engagement while executing paid social campaigns that support brand awareness, engagement, and conversion across Mainsail Lodging & Development’s growing portfolio of more than 20 distinct concepts, each supported by multi-platform social presences, with new hotels and outlets launching regularly. From responding to guests and amplifying user-generated content to launching and optimizing paid campaigns, this role plays a key part in how our brands show up—and how they’re experienced—on social media. You’ll work closely with the Social Media Manager and broader corporate marketing team to ensure campaigns are thoughtful, timely, and performance-driven, while maintaining a strong, consistent brand presence. This role is a hybrid position, requiring two/three days in our Corporate Office. Mainsail Lodging & Development, based in Tampa, Florida, is an award-winning hospitality company specializing in hotel, resort, and short-term furnished living, marketing, and sales. Our portfolio spans the southeastern U.S. and Caribbean, featuring distinct properties that include private island resorts, boutique southern hotels, urban culinary destinations, and historic landmarks. Each property showcases exceptional design, thoughtful service, and outstanding food and beverage experiences. Mainsail’s innovative approach is powered by a passionate team, visionary leadership, and loyal investors dedicated to excellence, creativity, and giving back.

Requirements

3+ years of experience in social media engagement, community management, or paid media
Strong written communication and customer service instincts
Detail-oriented with the ability to manage multiple campaigns and timelines
Analytical mindset with comfort interpreting and presenting performance data
Collaborative and adaptable in a fast-paced environment
Comfortable engaging on behalf of each individual brand
Ability to work extended periods at a computer
Ability to manage multiple projects and deadlines simultaneously
Occasional travel as needed for property support or launches
Strong judgment, attention to detail, and problem-solving skills

Nice To Haves

Bachelor’s degree in marketing, communications, or a related field (preferred)
Experience supporting multi-brand or hospitality-focused accounts (preferred)
Prior agency experience is a plus
Hands-on experience with Meta Ads Manager and social analytics tools

Responsibilities

Monitor and respond to comments, direct messages, mentions, and tags across all active social platforms, including Facebook, Instagram, X, and LinkedIn.
Engage with followers, encourage conversation, and escalate guest service issues when needed.
Provide light weekend monitoring and response coverage as needed.
Execute paid social campaigns and boosted posts primarily across Meta platforms, with opportunities to expand into LinkedIn as strategies evolve.
Manage budgets, targeting, creative testing, and performance optimization.
Support campaign launches, promotions, and seasonal initiatives in partnership with the Social Media Manager and corporate marketing team.
Track key metrics including conversions, engagement, reach, impressions, CTR, and follower growth.
Compile monthly and quarterly reports with insights and recommendations.
Identify opportunities to amplify high-performing organic content and user-generated content through paid support.
Stay current on platform updates, ad products, and best practices to improve efficiency and results.