Paid Media Specialist - Req ID 6294

Ohio Machinery Co. • Broadview Heights, OH

5d

About The Position

Find YOUR fit at Ohio CAT (a division of Ohio Machinery Co)! Join a winning culture that strives to be the top-performing , dynamic industry leader and partner of choice for the products and solutions that help our customers build, improve, feed, power , and protect our world. Come grow your career – See what opportunities await today! JOB SUMMARY: We’re seeking a Paid Media Specialist who will plan, execute, and optimize Ohio Cat’s paid digital advertising campaigns across platforms including Google Ads, YouTube, Meta (Facebook/Instagram), and other digital channels. This role plays a key part in driving brand awareness, website traffic, and lead generation through strategic and data-driven media efforts. The ideal candidate is detail-oriented, analytical, and eager to learn the ins and outs of paid media within a fast-paced marketing team.

Requirements

• Bachelor’s degree in marketing, Business, or related field (or equivalent experience).
• 2-4 years of experience in digital marketing (paid search/social) required.
• Proficient in Google Ads, Meta Ads Manager, and digital analytics tools (Google Analytics, Tag Manager, Data Studio, etc.).
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Eagerness to learn, adapt, and grow in a fast-paced environment.

Nice To Haves

• Google Ads and/or Meta Blueprint certifications.
• Experience with YouTube advertising and programmatic advertising
• Basic knowledge of Adobe Creative Cloud
• Experience with HubSpot CRM

Responsibilities

• Assist in planning, building, and optimizing paid campaigns across Google, YouTube, and Meta platforms.
• Monitor campaign performance daily and make data-driven recommendations to improve ROI.
• Conduct keyword research, audience targeting, and competitive analysis.
• Collaborate with the Digital Marketing Manager on creative, copy, and landing page optimization.
• Help manage budgets, track spend and ensure campaigns meet performance goals.
• Assist with building and optimizing landing pages withing WordPress, ensuring strong user experience and alignment with campaign objectives.
• Compile quarterly reports on campaign performance and insights for internal stakeholders.
• Stay current on platform updates, new ad formats, and emerging digital advertising trends.
• Coordinate with Marketing team to align campaigns with broader marketing initiatives.

Benefits

• 401(k): Match and employer discretionary contribution.
• Health Insurance: Two options , including an HSA with a dollar-for-dollar match of up to $1,200 per year, are available .
• Dental & Vision Insurance: Comprehensive coverage options.
• Financial Access: Credit Union membership is available.
• Insurance: Life Insurance, Short-Term Disability, and Long-Term Disability coverage.
• Educational Opportunities: Scholarships for employees’ spouses and children through the Ohio Machinery Education and Opportunity Foundation.
• Compensation: Base pay, annual bonus potential, and company success share bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees