Growth Media Specialist

Create Wellness • New York, NY

13h • Onsite

About The Position

The Role We’re hiring a Paid Media Specialist to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing. This role is for someone who: Loves being in the platforms Is highly analytical and data-oriented Is excited to help scale budgets, creative testing, and reporting across growth channels Thinks about paid media in the context of the entire business, not just one dashboard You’ll be deeply involved in paid search, paid social, video, and creator-led advertising, with room to grow across channels and responsibility as we scale. What You’ll Do Paid Media Execution & Optimization Support - build, launch, and optimize campaigns across: Paid Search (Google) and YouTube Programmatic & CTV (where applicable) Meta, TikTok & More Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing Execute structured creative tests across formats, creators, and platforms Support scaling decisions through in-platform analysis and experimentation Analytics, Reporting & Measurement Pull and analyze performance reports across channels Conduct cohort analyses and funnel analysis using platform data + Shopify Analyze halo effects and cross-channel impact Partner on attribution thinking (platform metrics vs blended performance) Translate data into clear insights and recommendations Creator-Led Advertising & Partnerships Support execution and reporting for creator-led advertising Help manage performance tracking as creator content flows into: TikTok YouTube Meta Analyze creator performance across channels and formats Help surface insights on what content, creators, and narratives scale best Workflow & Automation Use AI and automation tools to improve workflows (reporting, analysis, creative iteration, research) Help streamline processes for testing, reporting, and insights Constantly look for ways to move faster without sacrificing rigor

Requirements

• 2–4 years of hands-on paid media experience across paid search and paid social platforms
• Experience working directly inside paid platforms (not just overseeing)
• Strong analytical mindset — comfortable with data, cohorts, and performance analysis
• Familiarity with Shopify and ecommerce performance metrics
• Understanding of how channels interact and drive incremental growth
• Interest in creator-led advertising and performance storytelling
• Comfort moving fast, testing often, and owning results

Nice To Haves

• Experience scaling budgets across multiple paid channels
• Exposure to MMM, incrementality testing, or blended reporting
• Experience working with creators or UGC-style content
• Strong comfort using AI tools to improve efficiency
• Background in paid search and/or programmatic / CTV

Responsibilities

• Paid Media Execution & Optimization Support - build, launch, and optimize campaigns across: Paid Search (Google) and YouTube Programmatic & CTV (where applicable) Meta, TikTok & More
• Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing
• Execute structured creative tests across formats, creators, and platforms
• Support scaling decisions through in-platform analysis and experimentation
• Pull and analyze performance reports across channels
• Conduct cohort analyses and funnel analysis using platform data + Shopify
• Analyze halo effects and cross-channel impact
• Partner on attribution thinking (platform metrics vs blended performance)
• Translate data into clear insights and recommendations
• Support execution and reporting for creator-led advertising
• Help manage performance tracking as creator content flows into: TikTok YouTube Meta
• Analyze creator performance across channels and formats
• Help surface insights on what content, creators, and narratives scale best
• Use AI and automation tools to improve workflows (reporting, analysis, creative iteration, research)
• Help streamline processes for testing, reporting, and insights
• Constantly look for ways to move faster without sacrificing rigor

Benefits

• Competitive compensation including salary and equity
• Fully-paid health, dental, and vision insurance
• Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed