Media Specialist

MSU Jobs•Starkville, MS

11h

About The Position

The Media Specialist assists with all aspects of promotional content for communications, marketing, and outreach efforts for the Mississippi State University College of Veterinary Medicine. The individual provides writing, videography, photography, and some graphic design content for digital and print marketing and collateral materials. The position reports to the CVM Director of Communications.

Requirements

Bachelor's Degree in Communications or related field.
Two (2) years of related experience.
Must hold a valid driver's license.
Excellent interpersonal, verbal, and written communications skills
Outstanding proofreading and editing skills; Attention to detail
Knowledge of Associated Press Style
Skilled in writing for various applications: such as social media content, press releases, corporate/internal communications, promotional/marketing material, website content, news/feature stories
Graphic design skills including page layout, visual images, and typography
Adept in still photography and basic videography and video editing
Proficient knowledge of software including Adobe Photoshop, PremierePro, Lightroom, InDesign, Illustrator
Excellent organizational skills; Ability to prioritize competing demands, manage multiple projects, and meet deadlines
Strong initiative/self-motivation and reliable follow through; Requires minimal supervision

Nice To Haves

Master's degree in communications or related field.
3 to 5 years of experience in the communication field, specifically as a writer, editor, web manager or social media strategist
Experience working for a college or university, especially in veterinary medicine, agricultural communications or closely related area.

Responsibilities

Develops content for various external and internal audiences, including social media accounts based upon strategic organizational goals and in concert with branding and marketing plans. Ensures content produced includes a wide representation of the college’s departments/units, clinics, services, and programs.
Maximizes brand exposure and identifies opportunities to use social-media and web-based communications to deliver brand messages in new or more effective ways, with special focus on utilization of data and analytics.
Stays abreast of University’s social media and web communications policies and standards and industry best practices.
Develops content for print and other traditional media communications by conducting research, interviewing sources, writing, and editing material for publications and promotional use.
Creates content highlighting college, faculty, students, staff, and alumni achievements. Identifies scholarly research for potential stories and works with faculty clinicians and students to spotlight interesting and successful patient/client cases.
Assists with the creation of displays, signs, banners, and other such materials developed to promote the college and its departments/units, clinics, services, and programs.
Carefully proofreads all content for errors and inconsistencies and ensures it meets university and college messaging standards. Also provides proofreading and editing as needed for content produced by faculty and others within the college.
Works in conjunction with coordinator of photographic services to capture still images at various CVM programs, activities, and events upon request.
Produces candid photos and captures and edits candid video for CVM social media platforms.
Utilizes college’s photo library and video vault to create specialized editorial content (photo, video, graphics, etc.) for digital media use as well as to support copy written for publications and promotional pieces.
Works outside of traditional business hours when scheduled to do so in advance.