Paid Media Performance Specialist

Bath Fitter Corporate•Nashville, TN

4d•Remote

About The Position

You will be our in-house expert in paid media performance, responsible for optimizing digital advertising investments to generate qualified leads across our North American franchise network. You will bridge strategy, execution, analytics, and cross-functional collaboration to support business growth.

Requirements

University degree in Marketing, Business, or equivalent, with 3 to 5 years of hands-on experience in SEM and Paid Social (agency or client-side).
Certified in Google Ads, Microsoft Ads, Meta Ads, and Google Analytics.
Strong expertise in campaign setup, optimization, and performance improvement (CPC, CPA, keywords, negatives, bidding tools).
Experience with tracking and measurement tools including Google Tag Manager and conversion/phone tracking (assets).
Highly analytical and strategic thinker, able to turn data into clear insights and recommendations.
Excellent communication skills, both verbal and written.

Responsibilities

Own and optimize lead generation performance across Google Ads, Microsoft Ads, and Meta Ads for multiple markets and audiences.
Manage bidding strategies, budgets, and pacing to maximize conversions and cost efficiency (CPA, CPC, ROAS).
Design and execute A/B tests across ads, creatives, audiences, and landing pages to continuously improve results.
Monitor full-funnel performance including post-click behavior, call tracking, conversions, and CRM outcomes.
Ensure accurate tracking, tagging, audience setup, and data integrity using Google Tag Manager and platform tools.
Build and maintain performance dashboards and reporting frameworks; deliver actionable weekly and monthly insights.
Collaborate with content, creative, SEO, and analytics teams to ensure alignment across campaigns and messaging.
Stay current on paid media trends and best practices and identify opportunities to apply them within the organization.