Paid Media Manager
About The Position
Ensure product data feeds are optimised and structured correctly for all online channels, including Google Shopping and Meta dynamic product ad campaigns Manage, monitor and analyse data feeds to improve product visibility and increase ROI Identify areas for optimisation and provide insights to improve the performance of the campaigns Work with the marketing team to optimise product titles, descriptions, images, and other attributes for maximum effectiveness Stay up-to-date with the latest trends, technologies, and best practices in product feed optimisation Work closely with the PPC team to ensure that campaigns are running smoothly and hitting performance targets Conduct regular audits and checks to ensure data accuracy and compliance with the platform's policies and guidelines Collaborate with the development team to troubleshoot technical issues and improve the overall performance of the product feed
Requirements
- Strong interest in e-commerce and paid media
- Ability to work independently and collaboratively as part of a team
- Strong analytical skills and attention to detail
- Proficient in Microsoft Excel and data analysis tools
- Excellent communication skills, both written and verbal
- Ability to work in a fast-paced, dynamic environment
Nice To Haves
- Bachelor's degree in Marketing, Business, or a related field is preferred but not required
Responsibilities
- Ensure product data feeds are optimised and structured correctly for all online channels, including Google Shopping and Meta dynamic product ad campaigns
- Manage, monitor and analyse data feeds to improve product visibility and increase ROI
- Identify areas for optimisation and provide insights to improve the performance of the campaigns
- Work with the marketing team to optimise product titles, descriptions, images, and other attributes for maximum effectiveness
- Stay up-to-date with the latest trends, technologies, and best practices in product feed optimisation
- Work closely with the PPC team to ensure that campaigns are running smoothly and hitting performance targets
- Conduct regular audits and checks to ensure data accuracy and compliance with the platform's policies and guidelines
- Collaborate with the development team to troubleshoot technical issues and improve the overall performance of the product feed
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What This Job Offers
Career Level
Manager
Number of Employees
101-250 employees
