Paid Media Manager

Pathfinders Advertising • Mishawaka, IN

21h • $67,000 - $79,000 • Remote

About The Position

Pathfinders, a full-service integrated marketing agency, is seeking a Paid Media Manager to lead paid media strategy and performance across a diverse client portfolio. In this role, you won’t just manage campaigns — you’ll own how paid media drives results across the agency. You’ll lead strategy across paid search, paid social, programmatic, and omni-channel placements; guide teams through execution and optimization; and help build systems that make our media work smarter, more measurable, and more impactful. You thrive at the intersection of strategy, data, and execution. You know how to translate business goals into paid media strategies, look beyond surface-level metrics, and make confident decisions rooted in performance insights. You partner closely with Account Services, Strategy, Creative, and Partnerships to ensure media is integrated, intentional, and driving real outcomes, not just impressions and clicks. This is a role for a builder and leader: someone who enjoys developing people, refining workflows, and raising the bar for how paid media shows up for clients. You’re energized by improving how things work, coaching teams through optimization and testing, and creating clarity in fast-moving environments. If you’re reading closely, tell us about a paid media strategy, system, or optimization approach you implemented that meaningfully improved results. We’re looking for leaders who elevate both the work and the teams behind it. You might be a great fit if you: Set the Tone : You bring energy and clarity into every conversation. Even when things get tough, you make work feel doable, not draining. Own the Outcome : You don’t just check boxes. You make sure the work connects to the bigger goal and moves projects forward. Keep Growing : You stay curious, adapt quickly when things change, and see every challenge as a chance to get better. We > Me : You believe great work is a team sport. You give credit generously, assume positive intent, and celebrate shared wins. Get to know us at pathfind.com

Requirements

• Bachelor’s Degree in Marketing, Advertising, Business, or a related field (or equivalent professional experience)
• 2+ years of management experience
• 5+ years of paid media experience in a professional services environment preferred
• Working experience with marketing tools and systems such as: CRM and marketing automation platforms (HubSpot strongly preferred) Presentation and design tools (e.g., PowerPoint, Figma, Canva) Project management or workflow tools (Kantata/Mavenlink strongly preferred)
• Comfort learning new systems and tools in a fast-paced environment

Nice To Haves

• Agency experience strongly preferred, particularly in fast-paced, production-heavy or client-service–oriented settings

Responsibilities

• Oversee the development and execution of comprehensive, omni-channel media strategies aligned to client business objectives and broader marketing goals.
• Lead planning, execution, and optimization of media campaigns across traditional (TV, radio, print, OOH) and digital (paid search, paid social, programmatic, CTV, partnerships) channels.
• Ensure media strategies are integrated into a cohesive, unified approach that delivers consistent messaging and measurable impact.
• Collaborate cross-functionally with Account Services, Strategy, Creative, and Partnerships to define channel roles, success metrics, and budget allocation.
• Champion innovative approaches to solve performance challenges and unlock growth opportunities for clients.
• Own omni-channel media performance with a focus on measurable, data-driven outcomes tied to ROI and business growth.
• Design and implement performance measurement systems, including goals, KPIs, benchmarks, and reporting expectations.
• Leverage data analytics to identify trends, insights, and optimization opportunities across campaigns and channels.
• Guide teams in continuous testing and learning (creative, audience targeting, channels, landing pages) to improve efficiency and effectiveness.
• Introduce and evolve tools, platforms, and processes that enhance monitoring, reporting, and optimization.
• Oversee media budgets, estimates, contracts, and scopes of work to ensure programs are delivered on time and within approved budgets.
• Partner with Account Services and the Group Director of Channel Marketing to manage vendor relationships and financial controls.
• Monitor media spend and ensure financial accuracy, including invoice review, reconciliation, and adherence to client approvals.
• Support forecasting and resource planning related to media initiatives.
• Present media strategies, performance insights, and recommendations clearly and confidently to clients and internal stakeholders.
• Serve as a trusted media advisor to clients, balancing strategic vision with practical execution.
• Contribute to new business development, including media strategy development and pitch participation.
• Represent Pathfinders professionally in written, verbal, and in-person engagements.
• Mentors and develops the Client Engagement team, setting clear expectations and accountability to performance standards.
• Models Pathfinders’ Core Values and promotes a culture of transparency, trust, and follow-through.
• Collaborates with leadership to define strategic priorities and team goals.
• Attend all applicable required employee orientation, training, department quarterly meetings, and all-agency summits at PF headquarters.
• Complete timesheets daily with detailed notes
• Perform additional duties as assigned
• Strong written and verbal communication skills, with the ability to clearly and effectively collaborate with internal teams and clients

Benefits

• Our team enjoys the freedom to work remotely, generous time off (with employees averaging over six weeks annually), and opportunities to connect through our annual Summits.
• We cover a significant share of benefit costs, contribute to your HSA, and offer a 401(k) with automatic employer contributions (no employee contribution required).
• And because we believe great work should be rewarded, our quarterly bonus and profit-sharing programs reflect our commitment to shared success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level